December 19, 2013
Have you noticed a significant decline in the number of Christmas cards this year? Come to think of it, have you seen a decline in the number of Christmas cards you’ve been receiving over the last few years? Don’t lose sleep, this does not mean your friends have forgotten you or that they love you…
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September 7, 2013
Recently I attended Adtech, Australia’s leading conference for Digital Marketing types. Conferences like this are always a good way to uncover trends in the marketing world. There were a range of trending topics bandied around – from mobile marketing to content marketing. And one of my personal favourites – BIG data. So what exactly is…
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August 31, 2013
We all know the saying content is king, right? But what does this mean for your business? And why should a content strategy be a business priority? In today’s marketing world, it’s becoming increasingly clear that content — whether it’s a funny meme on Facebook, a blog post, an article in an enewsletter or an…
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August 13, 2013
Here at Threesides Marketing we’re a healthy bunch, well most of the time, so we have these delicious Harvest Boxes as a treat every couple of weeks. Today a brand new Harvest Box turned up, and we were super impressed by the contents. No it wasn’t the new Orchard mix, or the return of one…
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July 14, 2013
So you’ve set up your Facebook page and it’s looking pretty good. You’re expanding your social media network beyond your mates and into your current and potential customers and their friends. Now you want to step up your marketing, build your following to 1000+ followers and hopefully start seeing some sales results. Here are three…
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June 19, 2013
There was a craze a few years back to Google yourself -and your friends – just out of curiosity and to see what came up. How we chuckled when we found out one of our friends had a US namesake on death row. Honestly! Today, with the ever increasing amount of touch points we have…
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February 28, 2013
You’ve worked on building your email list, you’ve tried a few different ways of improving your enewsletter content but you’re not sure you’re getting the best possible results. You’ve been analysing your reports and you want more. You’ve been bitten by the email marketing bug. I know what that feels like. So here goes. Here…
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December 20, 2012
So Christmas is coming, you’ve spent all your sweet dollars on presents for your family and friends, and now you have literally just $5 to market your business until the end of the year. What do you do? First thing – DON’T PANIC! Luckily I have pre-empted this over-spending on pressies and put together five fun, cool…
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July 23, 2012
The Eye on Canberra 2012 consumer insights research was unveiled today at an Australian Marketing Institute breakfast. Held at The Realm Hotel in Canberra the results are part of an ongoing research study from Grey Canberra and some of the results might just surprise you. With a gender divide in the research showing statistics…
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March 18, 2012
The new changes to Facebook are making a lot of social media marketers jump for joy with new ways to actively engage with consumers and their audience. But there will be a number of us who will be drowning our sorrows or cutting our wrists because the new changes mean adapting existing content and customisations…
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June 8, 2011
Ever wonder why some days it seems that everywhere you look you see the same brand – in the right place at the right time? Well it’s no fluke and good marketers know there’s existing media hype everywhere ripe for the picking. Keeping a keen eye on existing media hype around particular themes that relate…
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April 12, 2011
This month’s issue of Nett magazine features the cover story ’20 Steps to Better Email Marketing’, and we think it’s an extra special issue ’cause it features (drum roll please) our very own Todd Wright. Todd has plenty of tips on how to get the most out of your email marketing efforts, including database development,…
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