November 21, 2016
Out of all the messages a business can deliver, design can often be the first one that people perceive – making it incredibly important for a business’ design to leave a lasting first impression. Good design is helpful in making sure your business is instantly recognisable – in fact, well known accommodation hosting business Airbnb…
Read article
July 21, 2016
The customer life cycle is a series of steps a customer goes through when making a decision to purchase or use a product or service. There are many different models that take you through you this, but most have in common the following stages: Awareness, Interest, Desire, Action and Loyalty (also known as the AIDA…
Read article
April 3, 2016
So Google’s latest blog algorithm is going to penalise bloggers who have backlinks to products that pass rank value back to brands – kind of defeating one of the main digital purposes that brands try to get bloggers to review their stuff. The website accepting the link can also get penalised. The reviews are still…
Read article
November 17, 2015
65% of us are visual learners and although our social media platforms are full of engaging images and video, the team at Threesides are still coming across very text heavy websites and clients that need to be encouraged to invest time or money on good imagery. As digital marketers we know the importance of keywords and…
Read article
September 8, 2015
It’s been a big month for our favourite photo-sharing platform. Instagram introduced their advertising API (application programming interface), enabling marketers to purchase Instagram ads in a similar fashion to how Facebook and Twitter operate. They removed the burdensome native square frame parameters that would result in inevitably cutting off someone from those group shots (landscape photographers the…
Read article
May 17, 2015
A recent marketing grad sits down to dinner with her friends. In between discussions about their passion for ABC Crime Dramas and how to tell if a Tinder profile is “catfishing” you or not with their dreamy, dreamy eyeballs, the engineering contingent from Turner piped up about her love of equations. Her favourite? Ordinary differential…
Read article
February 19, 2015
Instagram is the fastest growing social site globally, with a 23% growth in active users between 2013 – 2014. With 4 million users Australia wide, chances are your customers are on there too. So why is Instagram useful for businesses? I recently attended a webinar hosted by Tourism Australia on “Mastering the Art of Instagram…
Read article
June 9, 2014
Did you hear that we’ve moved? We didn’t go very far – just around the corner in fact, but Threesides Marketing has a new business address – 9/20 Challis Street Dickson. Once upon a time a change of address would have meant a mail redirection at the Post Office, an update to clients by snail…
Read article
May 12, 2014
As Twitter announces it’s new and improved layout, Facebook follows suit and rolls out a brand new ‘streamlined‘ Page view. Shocker, Facebook has changed again. Facebook is quite the dynamic and fluid organisation, they’re always working on something new and shiny behind the scenes. It does mean it can be tricky to keep up with…
Read article
April 14, 2014
Google Ads is a powerful and multifaceted tool that can deliver incredible results for your business. Google Ads pay per click campaigns are an excellent way to drive qualified traffic to your website. You only pay when a user clicks on your ad and you can set your own budgets, with no minimum spend. In…
Read article
December 19, 2013
Have you noticed a significant decline in the number of Christmas cards this year? Come to think of it, have you seen a decline in the number of Christmas cards you’ve been receiving over the last few years? Don’t lose sleep, this does not mean your friends have forgotten you or that they love you…
Read article
September 7, 2013
Recently I attended Adtech, Australia’s leading conference for Digital Marketing types. Conferences like this are always a good way to uncover trends in the marketing world. There were a range of trending topics bandied around – from mobile marketing to content marketing. And one of my personal favourites – BIG data. So what exactly is…
Read article