November 28, 2018
Google loves to shake things up. Whether they’re releasing a new update to the search algorithm or introducing the impressive (albeit slightly creepy) Google Duplex which can make phone calls on your behalf, it can be exhausting keeping up with Google’s releases – especially to the Google Ads platform.
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July 18, 2018
If you are a not-for-profit organisation and are looking to reach a wide audience, you are in luck. With Google’s Ad Grants Program, eligible not-for-profit organisations are provided with $10,000/month in free ad spend to help increase their brand awareness, promote messaging and attract volunteers and donors.
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July 17, 2018
Whether your ultimate goal is to increase in-store traffic or increase e-commerce sales, AdWords for retailers is a definite must. If your business has an e-commerce platform, the opportunities in AdWords is endless in generating revenue and improving your ROAS. With Google Shopping, regardless of the size, retailers can help customer decision making even before the user clicks on your website.
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March 21, 2018
Cambridge Analytica is the newest scandal to haunt the world wide web, and it can all be dwindled down to how the company used data that was captured from Facebook for all the wrong reasons. The company got their hands on ‘big data’ from Facebook and sold it to third parties for political purposes –…
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February 28, 2018
Change is tough, when Arnott’s changed the recipe of the classic Australian snack Shapes it really hit people hard. Now one of our great marketing tools is changing, again! If you haven’t noticed already, Facebook altered its News Feed algorithm as of January. This means that all the videos, brands and maybe that product you…
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September 26, 2017
Note: this is a cross-post from our Google Ads website. Your customer finds your website by clicking on a Google Search ad. He visits the website, has a look around, considers his options and leaves. A week later, he returns to your website by clicking a link on your Facebook page and browses the about…
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July 17, 2017
With more than 700 million active users (that’s more than double Twitter’s monthly active users), Instagram is one channel that is only becoming more important for our clients. Unfortunately – just posting a picture of a product or your lunch every now and then won’t make for an effective account that translates into real customers. High…
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June 29, 2017
Is your store staying open a little later than usual? Is there a giant sale happening over the weekend? Or maybe you just want to let your customers know what the Soup of the Day is.
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June 21, 2017
Note: this is a cross-post from our Google Ads website. The marketing world is changing drastically and Google Ads is one of the platforms responsible. If you’re unfamiliar with Google Ads, it is a pay-per-click service that allows your business to create and manage ads online. Used by thousands of small, medium and large organisations,…
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May 10, 2017
As marketers, we often tend to have a different perspective from the general community when it comes to admiring brands and the efforts they make to get us to purchase.
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May 7, 2017
The Paid, the Owned and the Earned. Each of these media components should form part of your modern day marketing mix. By using multiple online and offline channels to reach target audiences, businesses are able to optimise their marketing strategy and excel. Although all three forms of channels tend to cross over at different stages…
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February 20, 2017
As a part of Business NSW Back To Business Week 2017, Threesides will be facilitating five separate workshops to assist business owners in marketing their business.
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