April 27, 2021
Late last year, Google released Google Analytics 4, also referred to as GA4. This update has improved privacy and collection, and although existing Google Analytics setups can run alongside GA4, the changes will impact event setup.
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April 21, 2021
For better or worse, businesses and advertisers rely on data tracking – knowing who you are, where you’re going and what you’re searching for – to serve you ads for products or services that, when done well, you’d genuinely be interested in. Despite a widely shared privacy concern, the everyday person has had little power…
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September 30, 2020
Have you ever wondered how to get your product or service into the hands of the right social media influencers? How you can work with them as part of a broader marketing strategy to reach your social media savvy audiences who are just waiting to snack on the latest things they find in their Instagram feed?
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December 18, 2019
As digital marketers, we’re your go-to for all things social media. Lately, we’ve had a bunch of clients asking questions specifically about Facebook. “Is Facebook still relevant for my business? Are people still using Facebook? Is Facebook coming to an end?!” Read more to find the answer:
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November 26, 2019
CPC, PPC, CTR, SEO, SEM…the list goes on. With all these digital marketing acronyms you might be thinking, do I really know need to know about CRO?
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August 30, 2019
Google Data Studio is a data visualisation tool that can integrate all your marketing data into an automated & customisable report.
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July 29, 2019
Well, it certainly hasn’t been a Dry July in terms of marketing news. This month we’ve seen that Instagram has added weight to its marketing capabilities by introducing ads to its Explore Feed, and we take a look..
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July 19, 2019
We have followed and met Google’s rigorous process and are super chuffed to announce that we have been awarded Premier Google Partner status.
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June 24, 2019
Thanks to the Kardashians and other celebrities, Influencer Marketing is a hot topic in the marketing world. In short, Influencer Marketing is a form of marketing via social media which utilises social media influencers. And our resident influencer, Kim-Ling of @travel_ling, together with Sonya from @theglobalite, sat down to talk about life as an influencer, the intricacies of Influencer Marketing and how businesses can best work with this sector.
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May 28, 2019
May has been a super big month in the world of marketing. Google has introduced Google Travel, Instagram has officially started testing hiding like counts, Facebook is a short step away from rolling out its ‘Clear History’ feature, and there’s rumours of content, community and commerce-focused improvements for Canva.
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April 30, 2019
When it comes to social media marketing, images are key. Not only do posts with visual content grab the audience’s attention, they also receive more engagement and conversions. But what images should you use? How do you use them to get the most out of your posts to make your content enjoyable for your audience and see good engagement for your business? Our Marketing Coordinator, Lily (who has a side hustle as a photographer) gives her top tips on how to achieve this.
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One of the key benefits of digital marketing is the ability to track and measure performance through conversion tracking. A conversion is essentially a valuable action that a user takes on the website such as making a purchase, submitting a form, clicking on a phone number, you get the point. But what if you are business such as a retail store or a restaurant where visits to your physical location are important? How do you measure the impact of digital marketing on in-store traffic? Enter Store visit conversions.
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