December 18, 2019
As digital marketers, we’re your go-to for all things social media. Lately, we’ve had a bunch of clients asking questions specifically about Facebook. “Is Facebook still relevant for my business? Are people still using Facebook? Is Facebook coming to an end?!” Read more to find the answer:
Read article
November 26, 2019
CPC, PPC, CTR, SEO, SEM…the list goes on. With all these digital marketing acronyms you might be thinking, do I really know need to know about CRO?
Read article
August 30, 2019
Google Data Studio is a data visualisation tool that can integrate all your marketing data into an automated & customisable report.
Read article
July 29, 2019
Well, it certainly hasn’t been a Dry July in terms of marketing news. This month we’ve seen that Instagram has added weight to its marketing capabilities by introducing ads to its Explore Feed, and we take a look..
Read article
July 19, 2019
We have followed and met Google’s rigorous process and are super chuffed to announce that we have been awarded Premier Google Partner status.
Read article
June 24, 2019
Thanks to the Kardashians and other celebrities, Influencer Marketing is a hot topic in the marketing world. In short, Influencer Marketing is a form of marketing via social media which utilises social media influencers. And our resident influencer, Kim-Ling of @travel_ling, together with Sonya from @theglobalite, sat down to talk about life as an influencer, the intricacies of Influencer Marketing and how businesses can best work with this sector.
Read article
May 28, 2019
May has been a super big month in the world of marketing. Google has introduced Google Travel, Instagram has officially started testing hiding like counts, Facebook is a short step away from rolling out its ‘Clear History’ feature, and there’s rumours of content, community and commerce-focused improvements for Canva.
Read article
April 30, 2019
When it comes to social media marketing, images are key. Not only do posts with visual content grab the audience’s attention, they also receive more engagement and conversions. But what images should you use? How do you use them to get the most out of your posts to make your content enjoyable for your audience and see good engagement for your business? Our Marketing Coordinator, Lily (who has a side hustle as a photographer) gives her top tips on how to achieve this.
Read article
One of the key benefits of digital marketing is the ability to track and measure performance through conversion tracking. A conversion is essentially a valuable action that a user takes on the website such as making a purchase, submitting a form, clicking on a phone number, you get the point. But what if you are business such as a retail store or a restaurant where visits to your physical location are important? How do you measure the impact of digital marketing on in-store traffic? Enter Store visit conversions.
Read article
January 23, 2019
You have a million great ideas for content, a smartphone full of killer photos but not a huge audience to appreciate it? Here are some ways to build your following on social media and get your content in front of the right people.
Read article
November 28, 2018
Google loves to shake things up. Whether they’re releasing a new update to the search algorithm or introducing the impressive (albeit slightly creepy) Google Duplex which can make phone calls on your behalf, it can be exhausting keeping up with Google’s releases – especially to the Google Ads platform.
Read article
July 18, 2018
If you are a not-for-profit organisation and are looking to reach a wide audience, you are in luck. With Google’s Ad Grants Program, eligible not-for-profit organisations are provided with $10,000/month in free ad spend to help increase their brand awareness, promote messaging and attract volunteers and donors.
Read article