April 30, 2016
We’ve got 6 snippets of social media and marketing news for you this month. April Fools! We’ve got 7. Read on for more… Snapchat users would’ve been excited this ANZAC Day to see custom filters and (for many Canberrans) the first “Story” they could contribute to. If you were watching, chances are you were one of…
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March 31, 2016
Another month, another chance to delve into the world of digital and content marketing… Heard of “truRating”? You will. This point-of-payment rating system asks customers to rank businesses on a scale of 0-9 when they pay, giving immediate feedback to the business. And it’s coming to Australia. Instagram changed the order of photos you will…
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February 28, 2016
What’s been happening this month in the world of digital and content marketing? Let’s see, shall we? Snapchat’s been a fun way to see how your face would look on someone else’s body, but it’s increasingly gaining momentum as a viable engaging marketing platform for brands. Another month, another Facebook change. By now, you’ve all…
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April 29, 2015
In what shaped up to be a controversial month for brands and platforms, here’s your guide to what was what in the month of April. Instagram introduced “Post Notifications” meaning whenever your favourite Instagram account posts, you can get a notification. It’s easy to do! Pedigree launches their app to help bring lost dogs home and…
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March 29, 2015
Many months are marvellous for marketing, but most of all is March! Here’s our wrap-up of what happened in March. The issue that divided the globe – is the dress black and blue or white and gold – was turned on its head with some responsive social marketing by South Africa’s Salvation Army. Ever had…
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February 27, 2015
Your round up of what’s been hitting the headlines and what you may have missed. There’s no denying that Dumb Ways to Die is a catchy little ditty, but how effective is the campaign? And how do you measure objectives based around awareness? This article looks at the buzz it created. Smartphones are so early…
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