February 21, 2021
After picking up steam all through January, the Threesides crew is now back at full pace and ready for everything 2021 is about to bring, even Facebook meltdowns! This month we share our take on the news content carnage of last week in response to the News Media Bargaining Code. We also take a look…
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January 27, 2021
2021 is here! And there’s a sense of energy and optimism in the marketing world. Australia has always been a great place to live, but the last 12 months have really cemented the fact that we are one of the luckiest countries in the world. In this month’s wrap, we take a look at remarketing on…
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December 24, 2020
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December 18, 2020
The Threesides team has been working hard to wrap up what has been a mammoth year. Much like a game of pass-the-parcel, 2020 was the gift that keeps on giving, and now the package is so small that surely once the music stops all that will be left is the wonderful gift of a holiday…
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December 3, 2020
Now it’s time for a quiet drink… Did 2020 leave a good or a bad taste in your mouth? Maybe you felt like hitting the bottle at times throughout the year or like some – you found the smarts to cut down your alcohol intake or quit drinking all together. In honour of this crazy…
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November 30, 2020
Things have been heating up in the Capital this month, and here at Threesides we can’t believe it’s so close to Christmas. We’ve all been watching a lot of basketball with the WNBL season underway in Queensland, and around town we have some clients gearing up for a summer rush, while others are planning their…
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October 30, 2020
As locals would know, before summer can arrive in Canberra, we have to endure winter’s last hurrah – a cold snap that usually hits right around Melbourne Cup Day, granting us the opportunity to fire up the heaters one last time. While prematurely planted tomato plants tremble around the Territory, and with the ACT election…
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September 30, 2020
If you’ve been driving around Canberra in September, you would have noticed flowers and signage popping up roadside as a daily reminder that our springtime election is edging closer, airbrushed faces awkwardly smiling in stark contrast to the colourful tulips planted around the Territory as part of Floriade: Reimagined. This month we turn our attention…
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August 25, 2020
Here in Canberra the days are staying lighter longer, and the daffodils are beginning to bloom bringing with them the first hint of spring. As we begin to come out of the deep freeze, we’re putting the spotlight on Google’s new core algorithm, a nationwide campaign to encourage support for independent distilleries, wineries and breweries, we look at how to get more out of your Facebook ads, and we celebrate a global milestone – that more than half the world’s population are now using social media.
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July 29, 2020
July has shown us all just how much can change in a matter of weeks. While the future still looks uncertain, one thing that will remain constant is your monthly dose of all things marketing. This month we explore grammar and design, increasing your LinkedIn reach, and offer advice to any businesses that are considering…
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June 30, 2020
Along with the frosty Canberra mornings, June has brought with it the exciting prospect of returning to a more normal life. Cafes and bars are opening, the footy is back, and we can once again travel to visit our friends and family in some parts of the country. With social and economic activity on the…
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May 28, 2020
A slow first quarter for online advertising After a summer of bushfires, the latest Australian Advertising Bureau report revealed digital ad spend slowed in the first quarter of 2020, but is overall up 3.8% on the year. While the report factors in the last week of March when we began to see the effects of…
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