March 24, 2014
We all have target markets. Segments of the population we are on a mission to convince they NEED – neigh! can’t live without – our product or service. Do you find that sometimes, no matter how hard you try, you just don’t seem to be reaching your target market? Do you feel your content is…
Read article
September 22, 2013
This post was written by Alise Salins, a previous gun intern who is now out experiencing the world through her dream overseas adventure. Asked to contribute to the Threesides blog, I thought to myself, as the intern, what could I possibly talk about? I’m no expert, I only have about a years’ experience under my…
Read article
August 27, 2013
So it’s time to stop wondering if your business should be in LinkedIn. The questions you should be asking now is ‘How can I get the be results’. Linkedin is definitely a what you put in is what you get out space. There is no set and forget free passes here. In preparation for this…
Read article
December 5, 2012
So you’ve got a Facebook page, Twitter handle, YouTube channel and Pinboard and you’re madly posting, tweeting, uploading and pinning content about your business whenever you find the time. Have you ever stopped to consider exactly what you’re actually trying to achieve for your business? I work with a lot of businesses who know they…
Read article
July 31, 2012
Todd and I recently took off to Sydney to nerd it up at WordCamp, a roughly bi-annual conference for WordPress users, newbies (aka ‘noobs’), developers and other interested folk. It was an opportunity for Threesides to meet up with developers, stay in touch with the latest and greatest WordPress functionality and get some insight into…
Read article
May 24, 2012
“We need a mobile app!” Sound familiar? CEOs across the land are proclaiming this need in board rooms and in corridors. The head of marketing thinks the idea will definitely make the companies online marketing more sexy. The work experience kid is also in on the action because he is one app-happy chappy and thinks…
Read article
June 8, 2011
Ever wonder why some days it seems that everywhere you look you see the same brand – in the right place at the right time? Well it’s no fluke and good marketers know there’s existing media hype everywhere ripe for the picking. Keeping a keen eye on existing media hype around particular themes that relate…
Read article
January 13, 2011
Recently we posted about the top ten ways to turn your Awards into Rewards. That is, how to make sure your award win (or entry) brings maximum benefits to your business. Part one (which can be read here) covered the first five ways, which were: Promote yourself Thank your staff, suppliers and supporters Tell your…
Read article
July 29, 2010
Like most desk jockeys I know, Monday morning isn’t my favourite time of the week, though this week was a little different as I followed a dog around a farm close to Canberra in search of the elusive black truffle. Some chefs we know Tom Moore from Grazing and Knead Patisserie, Ross O’Reily from Knead…
Read article
June 3, 2010
I’ve had the pleasure of working with Vince, the owner of Hot Chippies Remodelling Professionals for over 18months now and when we had a chat recently about redeveloping his onsite signage we both saw the opportunity to do something a little different. A renovation on a renovator! We all know the type of building and…
Read article
April 13, 2010
We love people that think outside the square, especially when it comes to innovative marketing, so when our client the National Gallery of Australia told us they were doing their first ever all night opening of their hugely successful Masterpieces from Paris exhibition we were stoked. With prizes for the best pyjamas, Rod Quinn ABC…
Read article
March 31, 2010
The National Gallery of Australia’s blockbuster exhibition, Masterpieces from Paris has smashed the exhibition attendance record of 370,000 and expects to hit 400,000 visitors by Easter Saturday. Threesides was contracted at the commencement of the exhibition to assist the Gallery with the tourism and partnership marketing. This included working with tourism industry partners to develop…
Read article