July 29, 2010
Like most desk jockeys I know, Monday morning isn’t my favourite time of the week, though this week was a little different as I followed a dog around a farm close to Canberra in search of the elusive black truffle. Some chefs we know Tom Moore from Grazing and Knead Patisserie, Ross O’Reily from Knead…
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June 3, 2010
I’ve had the pleasure of working with Vince, the owner of Hot Chippies Remodelling Professionals for over 18months now and when we had a chat recently about redeveloping his onsite signage we both saw the opportunity to do something a little different. A renovation on a renovator! We all know the type of building and…
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April 13, 2010
We love people that think outside the square, especially when it comes to innovative marketing, so when our client the National Gallery of Australia told us they were doing their first ever all night opening of their hugely successful Masterpieces from Paris exhibition we were stoked. With prizes for the best pyjamas, Rod Quinn ABC…
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March 31, 2010
The National Gallery of Australia’s blockbuster exhibition, Masterpieces from Paris has smashed the exhibition attendance record of 370,000 and expects to hit 400,000 visitors by Easter Saturday. Threesides was contracted at the commencement of the exhibition to assist the Gallery with the tourism and partnership marketing. This included working with tourism industry partners to develop…
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September 15, 2009
Clint and I went along to the 2009 launch of Floriade, which was officially opened on Friday 11 September by Antonia Kidman and ACT Tourism Minister Andrew Barr. Apart from the glamour factor, Kidman is also a keen gardener and fitness fanatic so is perfectly suited to this year’s theme of the celebration, Mind, Body…
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March 9, 2009
Regional Tourism Managers across Australia are continually challenged around how to turn assets in their town into Tourism products. Traditional thinking has managers undertaking prescriptive audits and categorisation of products against restrictive criteria. This presentation, made to over 250 Tourism managers, economic development officers, shire councillors and mayors at the Local Government Shires Association Conference…
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