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How a ‘pivot’ can keep your business relevant amidst the Covid-19 crisis

April 29, 2020

2020 has been filled with all kinds of new buzz words and phrases– flattening the curve, social distancing, lockdown – and perhaps the latest, in a marketing sense at least, is ‘pivot.’ By definition, to pivot is to turn or rotate. In the literal sense, Covid-19 has caused a lot of us to get into a real spin and raised the need for businesses to assess how to stay afloat in such uncertain circumstances when things do seem to be spinning out of control.

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Paid, Owned and Earned Media Mix – what it is and why it matters

May 7, 2017

The Paid, the Owned and the Earned. Each of these media components should form part of your modern day marketing mix. By using multiple online and offline channels to reach target audiences, businesses are able to optimise their marketing strategy and excel. Although all three forms of channels tend to cross over at different stages … Continue reading Paid, Owned and Earned Media Mix – what it is and why it matters

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