June 30, 2020
So, what do you do if you if you have a Destination Marketing Campaign in the pipeline, and then it’s announced that travel is not at all possible? That was the dilemma faced by our client, Destination Southern Highlands (DSH), for their annual Pie Time campaign. Each year the Highlands become the Southern Pie-lands as…
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May 28, 2020
…one central element to all of these tools was video. Challenge 1: I want to move my presentation to a webinar? Tools to try: Zoom Webinars, Microsoft Teams Live You…
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April 29, 2020
While last month was all about the sudden change in how we live, April has been about adapting to our new normal. This month we are starting to look at how we as marketers can operate as best we can through the Covid-19 pandemic.
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2020 has been filled with all kinds of new buzz words and phrases– flattening the curve, social distancing, lockdown – and perhaps the latest, in a marketing sense at least, is ‘pivot.’ By definition, to pivot is to turn or rotate. In the literal sense, Covid-19 has caused a lot of us to get into a real spin and raised the need for businesses to assess how to stay afloat in such uncertain circumstances when things do seem to be spinning out of control.
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April 14, 2020
While most of us have had to adapt to working at home due to COVID-19, Lauren has been working from home for Threesides for 10 years! She’s helping coach us through the transition period as we adjust to a new way of working via video meetings, phone calls and emails. Here are her top tips to stay happy, productive and connected when working from home.
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March 29, 2020
March was a monumental month for everyone, however the show must go on! In this Month in Marketing we talk travel and tourism awards, celebrate our women and talk toilet paper.
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From bushfires, to a global economic meltdown due to the growing COVID-19 pandemic. Although “20/20” is normally used as an indication of clear and unobstructed vision, unfortunately the year 2020 seems to so far, having only offered us unclear, uncertainty.
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March 27, 2020
Welcome to the days of our lives, with enough drama to fill a season of your favourite soap opera and where it seems that nothing is off limits. In Canberra, our last 6 months have rolled from drought to bushfires with choking smoke, hail the size of golf balls and now COVID-19. Combine this with an economic environment that has gone from bad to worse, it almost feels a bit hollow to talk marketing.
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May 9, 2017
Are you interested in growing your business online? If the answer is yes – then do we have the event for you!
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May 7, 2017
The Paid, the Owned and the Earned. Each of these media components should form part of your modern day marketing mix. By using multiple online and offline channels to reach target audiences, businesses are able to optimise their marketing strategy and excel. Although all three forms of channels tend to cross over at different stages…
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March 29, 2017
Ah the joys of being professionally photographed – what’s not to love. We’re kidding. Unless you’re a model or a selfie extraordinaire, head-shots probably won’t be second nature to you. Here at Threesides, we recently went through the process of being professionally photographed for our long overdue team shot and profile pics. After a relatively smooth…
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September 28, 2016
The sad loss of Willy Wonka aka Gene Wilder last month prompted my Facebook post that read “To the best marketer of my youth, I opened chocolate bars always wishing for a golden ticket” and it seriously was a major influence for my lifelong sweet tooth. So this month, I interviewed the Threesides team to see…
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