March 28, 2023
A successful photoshoot can make or break a marketing campaign. Whether you’re promoting a product, service, or brand, the images you use for your business can have a huge impact on how potential customers see and understand you. Here are my five best tips to make sure you get the most out of your photoshoot:…
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November 30, 2022
Lessons learnt from the 2022 Menslink Great Walk When you have to walk 142km over five days you have a lot of time to think and come up with great ideas. Add 30 other business owners and senior executives walking with you, and you suddenly get access to their wealth of knowledge, as you bond…
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September 27, 2021
The Threesides team has been hard at work in our homes, and what better way to lead by example than to share our tips and tricks with you as we continue to work from home during lockdown in the ACT.
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November 30, 2020
Many people we talk to think that creating engaging video content is difficult and expensive – but neither of these things have to be true. Your mobile phone is often all you need to shoot great videos, and you might be surprised at the quality of the camera that you walk around with in your…
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October 30, 2020
OMG. ROFL. LOL. LMK Wanna hang later? CMON YOLO! K BYE. Are we losing the art of writing? There’s a whole new generation that actually communicates in this way. Regularly. And whilst we are well aware this is just a form of shorthand commonly used by teenagers texting their mates, it has got us thinking…
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September 30, 2020
Have you ever wondered how to get your product or service into the hands of the right social media influencers? How you can work with them as part of a broader marketing strategy to reach your social media savvy audiences who are just waiting to snack on the latest things they find in their Instagram feed?
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August 17, 2020
2020 was truly the Shane Warne flipper that no one expected, coming in hot with a devastating bushfire crisis before being dealt with the deceptively unforgiving bounce of a global pandemic, leaving us shaking our heads like Alec Stewart in 1994.
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June 30, 2020
So, what do you do if you if you have a Destination Marketing Campaign in the pipeline, and then it’s announced that travel is not at all possible? That was the dilemma faced by our client, Destination Southern Highlands (DSH), for their annual Pie Time campaign. Each year the Highlands become the Southern Pie-lands as…
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May 28, 2020
Staying connected proved a lot harder than staying home during lockdown for most business owners. We anticipated various scenarios for Threesides as marketing campaigns were paused suddenly but we couldn’t have guessed how valuable our video skills were about to become. As our own staff departed the office to work remotely and we discovered the…
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April 29, 2020
While last month was all about the sudden change in how we live, April has been about adapting to our new normal. This month we are starting to look at how we as marketers can operate as best we can through the Covid-19 pandemic.
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2020 has been filled with all kinds of new buzz words and phrases– flattening the curve, social distancing, lockdown – and perhaps the latest, in a marketing sense at least, is ‘pivot.’ By definition, to pivot is to turn or rotate. In the literal sense, Covid-19 has caused a lot of us to get into a real spin and raised the need for businesses to assess how to stay afloat in such uncertain circumstances when things do seem to be spinning out of control.
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April 14, 2020
While most of us have had to adapt to working at home due to COVID-19, Lauren has been working from home for Threesides for 10 years! She’s helping coach us through the transition period as we adjust to a new way of working via video meetings, phone calls and emails. Here are her top tips to stay happy, productive and connected when working from home.
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