August 31, 2013
We all know the saying content is king, right? But what does this mean for your business? And why should a content strategy be a business priority? In today’s marketing world, it’s becoming increasingly clear that content — whether it’s a funny meme on Facebook, a blog post, an article in an enewsletter or an…
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June 19, 2013
There was a craze a few years back to Google yourself -and your friends – just out of curiosity and to see what came up. How we chuckled when we found out one of our friends had a US namesake on death row. Honestly! Today, with the ever increasing amount of touch points we have…
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February 28, 2013
You’ve worked on building your email list, you’ve tried a few different ways of improving your enewsletter content but you’re not sure you’re getting the best possible results. You’ve been analysing your reports and you want more. You’ve been bitten by the email marketing bug. I know what that feels like. So here goes. Here…
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February 5, 2013
The last blog in this series focused on building your email lists and now we’ll talk about how to optimise the content in your enewsletters to get the best engagement from your enewsletter campaigns. Everything I ever read about email marketing exhorts the importance of testing. In marketing we always talk about audience and tailoring…
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January 24, 2013
Client databases are the bane of many a business person’s life. Common scenarios include having multiple lists in varied locations, lists full of inconsistent information, handwritten lists awaiting data entry (never gonna happen!) and great big lists that have grown old and mouldy from disuse. Others still don’t collect any information from their customers…
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December 20, 2012
So Christmas is coming, you’ve spent all your sweet dollars on presents for your family and friends, and now you have literally just $5 to market your business until the end of the year. What do you do? First thing – DON’T PANIC! Luckily I have pre-empted this over-spending on pressies and put together five fun, cool…
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December 19, 2012
What do you get if you put 7 awesome marketers on a couch with the adapted words to a classic christmas carol? Well the answer can be seen in this christmas video from the Threesides Tone Deaf Choir. They have all been medically tested and proven to not have a single singing bone in their…
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November 19, 2012
Bloggers. We’ve all heard about the rise of bloggers — from the masses of mummy bloggers to the prolific food blogger who documents every meal and reviews every restaurant. But who are they, and how can they help with your marketing? Defined, a blogger is someone who writes on a blog, which is a website…
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August 13, 2012
Here’s one that we pulled out of the archives – it was a story that we did on QR Codes. If you didn’t want to read the whole story, here’s the punchline: ” QR codes are probably number 20 thing on the list you can do in online marketing for your customers. If you have…
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July 11, 2012
I’m a big fan of spring cleaning – and I’m not talking about the house – I am talking social media here. This morning I got to work early (which is very unlike me) to get my inbox in order. Exactly 70 minutes later after wading knee deep through posts updates, tweets, feeds and pingbacks…
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December 15, 2011
I used to really like shopping before I had kids. I would enjoy hours just casually browsing the shops and buying lots things I didn’t really need. But over the years I have come to like shopping less and less. It became such an EVENT, dragging my bored, nagging, often noisy children around the shops….
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June 8, 2011
Ever wonder why some days it seems that everywhere you look you see the same brand – in the right place at the right time? Well it’s no fluke and good marketers know there’s existing media hype everywhere ripe for the picking. Keeping a keen eye on existing media hype around particular themes that relate…
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