Part 3 of 3: How to improve your email marketing campaign results

February 28, 2013

You’ve worked on building your email list, you’ve tried a few different ways of improving your enewsletter content but you’re not sure you’re getting the best possible results.  You’ve been analysing your reports and you want more. You’ve been bitten by the email marketing bug.  I know what that feels like. So here goes.  Here … Continue reading Part 3 of 3: How to improve your email marketing campaign results

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Part 2 of 3. Getting your email newsletter content right

February 5, 2013

The last blog in this series focused on building your email lists and now we’ll talk about how to optimise the content in your enewsletters to get the best engagement from your enewsletter campaigns. Everything I ever read about email marketing exhorts the importance of testing.  In marketing we always talk about audience and tailoring … Continue reading Part 2 of 3. Getting your email newsletter content right

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