May 10, 2015
I love a good business buzz word and always watch with keen curiosity when a new one starts circling the water cooler, seeing if it’s going to stick. One that has really stuck for me over the past couple of years was the topic of the recent Australian Marketing Institute (AMI) breakfast I attended in…
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April 9, 2015
App talk is the natural by-product of filling an office with tech savvy, attractive, hilarious individuals. One of my favourites to have cropped up in conversation recently is If This Then That (or IFTTTT). The idea behind IFTTTT is simple – Put the internet to work for you. The app creates “recipes” that connects two…
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March 1, 2015
Step back, ADF and APS personnel – us marketing professionals have more than a few acronyms that we can drop into conversation. In fact, HubSpot curated a list of 60 acronyms that all marketers should know, but here are the ones that we use on a daily basis here at Threesides. SEO: Search Engine Optimisation…
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January 11, 2015
The cool kids over at Soap have gazed into their crystal ball and gathered their predictions for what they think 2015 holds in the world of marketing, digital, pop-culture and everything in-between. Read on for some serious and not-so serious thoughts about what 2015 holds. The Rise of the Social Super-Agent: Gone are the days…
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July 9, 2014
There’s no doubt that being creative is much more fun than being organised. However, the reality is that those in creative industries — from photography to design and yes, even marketing — have the same amount of hours in the day to work and make the monies as everyone else. Through effective time management, your…
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June 9, 2014
Did you hear that we’ve moved? We didn’t go very far – just around the corner in fact, but Threesides Marketing has a new business address – 9/20 Challis Street Dickson. Once upon a time a change of address would have meant a mail redirection at the Post Office, an update to clients by snail…
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April 14, 2014
Google Ads is a powerful and multifaceted tool that can deliver incredible results for your business. Google Ads pay per click campaigns are an excellent way to drive qualified traffic to your website. You only pay when a user clicks on your ad and you can set your own budgets, with no minimum spend. In…
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September 7, 2013
Recently I attended Adtech, Australia’s leading conference for Digital Marketing types. Conferences like this are always a good way to uncover trends in the marketing world. There were a range of trending topics bandied around – from mobile marketing to content marketing. And one of my personal favourites – BIG data. So what exactly is…
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August 31, 2013
We all know the saying content is king, right? But what does this mean for your business? And why should a content strategy be a business priority? In today’s marketing world, it’s becoming increasingly clear that content — whether it’s a funny meme on Facebook, a blog post, an article in an enewsletter or an…
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June 19, 2013
There was a craze a few years back to Google yourself -and your friends – just out of curiosity and to see what came up. How we chuckled when we found out one of our friends had a US namesake on death row. Honestly! Today, with the ever increasing amount of touch points we have…
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February 28, 2013
You’ve worked on building your email list, you’ve tried a few different ways of improving your enewsletter content but you’re not sure you’re getting the best possible results. You’ve been analysing your reports and you want more. You’ve been bitten by the email marketing bug. I know what that feels like. So here goes. Here…
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February 5, 2013
The last blog in this series focused on building your email lists and now we’ll talk about how to optimise the content in your enewsletters to get the best engagement from your enewsletter campaigns. Everything I ever read about email marketing exhorts the importance of testing. In marketing we always talk about audience and tailoring…
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