October 28, 2015
Content Marketing – these words just keep coming up time and time again don’t they? Well they came up for us in a HUGE way last week as Threesides in partnership with our client the NSW National Parks and Wildlife Service won the Australian Marketing Institute Award for Content Marketing for the 2014 Wild About…
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September 28, 2015
Everyone likes and reacts better to a more personal experience and your website should be no exception. Gone are the days when websites were simply an online business card – something to determine how legitimate your organisation is and how to contact your business offline. Fortunately, we’ve also moved past the old creepy “Welcome back”…
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September 8, 2015
It’s been a big month for our favourite photo-sharing platform. Instagram introduced their advertising API (application programming interface), enabling marketers to purchase Instagram ads in a similar fashion to how Facebook and Twitter operate. They removed the burdensome native square frame parameters that would result in inevitably cutting off someone from those group shots (landscape photographers the…
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July 16, 2015
For any Dad, seeing the world through their children’s eyes is one of the great parts of the job. The opportunity to once again notice the little things that our busy lives seem to have screened out as not important. The colour of the leaves on a tree, the shapes in the clouds or as I’ve…
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May 10, 2015
I love a good business buzz word and always watch with keen curiosity when a new one starts circling the water cooler, seeing if it’s going to stick. One that has really stuck for me over the past couple of years was the topic of the recent Australian Marketing Institute (AMI) breakfast I attended in…
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April 9, 2015
App talk is the natural by-product of filling an office with tech savvy, attractive, hilarious individuals. One of my favourites to have cropped up in conversation recently is If This Then That (or IFTTTT). The idea behind IFTTTT is simple – Put the internet to work for you. The app creates “recipes” that connects two…
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March 1, 2015
Step back, ADF and APS personnel – us marketing professionals have more than a few acronyms that we can drop into conversation. In fact, HubSpot curated a list of 60 acronyms that all marketers should know, but here are the ones that we use on a daily basis here at Threesides. SEO: Search Engine Optimisation…
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January 11, 2015
The cool kids over at Soap have gazed into their crystal ball and gathered their predictions for what they think 2015 holds in the world of marketing, digital, pop-culture and everything in-between. Read on for some serious and not-so serious thoughts about what 2015 holds. The Rise of the Social Super-Agent: Gone are the days…
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July 9, 2014
There’s no doubt that being creative is much more fun than being organised. However, the reality is that those in creative industries — from photography to design and yes, even marketing — have the same amount of hours in the day to work and make the monies as everyone else. Through effective time management, your…
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June 9, 2014
Did you hear that we’ve moved? We didn’t go very far – just around the corner in fact, but Threesides Marketing has a new business address – 9/20 Challis Street Dickson. Once upon a time a change of address would have meant a mail redirection at the Post Office, an update to clients by snail…
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April 14, 2014
Google Ads is a powerful and multifaceted tool that can deliver incredible results for your business. Google Ads pay per click campaigns are an excellent way to drive qualified traffic to your website. You only pay when a user clicks on your ad and you can set your own budgets, with no minimum spend. In…
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September 7, 2013
Recently I attended Adtech, Australia’s leading conference for Digital Marketing types. Conferences like this are always a good way to uncover trends in the marketing world. There were a range of trending topics bandied around – from mobile marketing to content marketing. And one of my personal favourites – BIG data. So what exactly is…
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