May 23, 2016
The grass really is greener at Threesides. Why? Well, we have a big piece of faux green turf on our back wall. Now seriously, here is the real story. We are Threesides Marketing, a Canberra based digital agency doing marketing that changes lives. We are close knit team of street wise nerds led by directors,…
Read article
April 3, 2016
So Google’s latest blog algorithm is going to penalise bloggers who have backlinks to products that pass rank value back to brands – kind of defeating one of the main digital purposes that brands try to get bloggers to review their stuff. The website accepting the link can also get penalised. The reviews are still…
Read article
March 13, 2016
What are personas and how do we use them? Marketing lecturers have been harping on about personas for decades but what are they and are they still used in the world of digital? As Lidwell et al. (2010) explain it “personas are fictional characters created to represent the different user types that might use a site,…
Read article
January 21, 2016
Decisions, decisions – life is just one decision after another and sometimes you can over think the decision making process and find yourself stuck with analysis-paralysis. You know the feeling where you can’t even move of the spot because there is too much to think about… So when I was asked to write a blog…
Read article
December 16, 2015
‘tis the season and cash registers are ringing to the sounds of Christmas. There’s nothing I love more than kicking back in the mall and people watching at this time of year. It’s the perfect storm for a marketer like me and you can almost taste the pressure of buying that perfect gift as it…
Read article
November 17, 2015
65% of us are visual learners and although our social media platforms are full of engaging images and video, the team at Threesides are still coming across very text heavy websites and clients that need to be encouraged to invest time or money on good imagery. As digital marketers we know the importance of keywords and…
Read article
October 28, 2015
Content Marketing – these words just keep coming up time and time again don’t they? Well they came up for us in a HUGE way last week as Threesides in partnership with our client the NSW National Parks and Wildlife Service won the Australian Marketing Institute Award for Content Marketing for the 2014 Wild About…
Read article
September 28, 2015
Everyone likes and reacts better to a more personal experience and your website should be no exception. Gone are the days when websites were simply an online business card – something to determine how legitimate your organisation is and how to contact your business offline. Fortunately, we’ve also moved past the old creepy “Welcome back”…
Read article
September 8, 2015
It’s been a big month for our favourite photo-sharing platform. Instagram introduced their advertising API (application programming interface), enabling marketers to purchase Instagram ads in a similar fashion to how Facebook and Twitter operate. They removed the burdensome native square frame parameters that would result in inevitably cutting off someone from those group shots (landscape photographers the…
Read article
July 16, 2015
For any Dad, seeing the world through their children’s eyes is one of the great parts of the job. The opportunity to once again notice the little things that our busy lives seem to have screened out as not important. The colour of the leaves on a tree, the shapes in the clouds or as I’ve…
Read article
May 10, 2015
I love a good business buzz word and always watch with keen curiosity when a new one starts circling the water cooler, seeing if it’s going to stick. One that has really stuck for me over the past couple of years was the topic of the recent Australian Marketing Institute (AMI) breakfast I attended in…
Read article
April 9, 2015
App talk is the natural by-product of filling an office with tech savvy, attractive, hilarious individuals. One of my favourites to have cropped up in conversation recently is If This Then That (or IFTTTT). The idea behind IFTTTT is simple – Put the internet to work for you. The app creates “recipes” that connects two…
Read article