Google is about to penalise Bloggers for doing what they do best – linking people with brands

April 3, 2016

So Google’s latest blog algorithm is going to penalise bloggers who have backlinks to products that pass rank value back to brands – kind of defeating one of the main digital purposes that brands try to get bloggers to review their stuff.   The website accepting the link can also get penalised. The reviews are still … Continue reading Google is about to penalise Bloggers for doing what they do best – linking people with brands

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CONTENT MARKETING: The top 7 things you can learn from our national award winning campaign.

October 28, 2015

Content Marketing – these words just keep coming up time and time again don’t they? Well they came up for us in a HUGE way last week as Threesides in partnership with our client the NSW National Parks and Wildlife Service won the Australian Marketing Institute Award for Content Marketing for the 2014 Wild About … Continue reading CONTENT MARKETING: The top 7 things you can learn from our national award winning campaign.

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Getting personal with your customers ecommerce experience

September 28, 2015

Everyone likes and reacts better to a more personal experience and your website should be no exception. Gone are the days when websites were simply an online business card – something to determine how legitimate your organisation is and how to contact your business offline. Fortunately, we’ve also moved past the old creepy “Welcome back” … Continue reading Getting personal with your customers ecommerce experience

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5 Things SocalityBarbie Teaches Us About Instagram

September 8, 2015

It’s been a big month for our favourite photo-sharing platform. Instagram introduced their advertising API (application programming interface), enabling marketers to purchase Instagram ads in a similar fashion to how Facebook and Twitter operate. They removed the burdensome native square frame parameters that would result in inevitably cutting off someone from those group shots (landscape photographers the … Continue reading 5 Things SocalityBarbie Teaches Us About Instagram

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