March 13, 2016
What are personas and how do we use them? Marketing lecturers have been harping on about personas for decades but what are they and are they still used in the world of digital? As Lidwell et al. (2010) explain it “personas are fictional characters created to represent the different user types that might use a site,…
Read article
August 13, 2013
Here at Threesides Marketing we’re a healthy bunch, well most of the time, so we have these delicious Harvest Boxes as a treat every couple of weeks. Today a brand new Harvest Box turned up, and we were super impressed by the contents. No it wasn’t the new Orchard mix, or the return of one…
Read article
August 13, 2012
Here’s one that we pulled out of the archives – it was a story that we did on QR Codes. Â If you didn’t want to read the whole story, here’s the punchline: ” QR codes are probably number 20 thing on the list you can do in online marketing for your customers. Â If you have…
Read article
July 23, 2012
The Eye on Canberra 2012 consumer insights research was unveiled today at an Australian Marketing Institute breakfast. Â Held at The Realm Hotel in Canberra the results are part of an ongoing research study from Grey Canberra and some of the results might just surprise you. With a gender divide in the research showing statistics…
Read article
June 8, 2011
Ever wonder why some days it seems that everywhere you look you see the same brand – in the right place at the right time? Well it’s no fluke and good marketers know there’s existing media hype everywhere ripe for the picking. Keeping a keen eye on existing media hype around particular themes that relate…
Read article
April 1, 2011
Social media is ubiquitous these days. From people in the street talking about their facebook profile or their number of twitter followers or how they received news first that Charlie Sheen has officially lost the plot, despite him ‘winning’ everything in life. Despite the entertainment factor, social media is a powerful tool for business and…
Read article
May 6, 2010
It’s been a long time since i’ve been to Broken Hill so I was stoked to be invited to present a session on building successful tourism brands at the Community Economic Development Conference presented by NSW Government Industry and Investment. We run a lot of tourism marketing workshops for local government and councils across regional…
Read article