January 30, 2025
It’s hard to believe that two 19-year-olds started a business back in 2012 and today achieved a valuation of $1.3 billion (only 13 years later!), But this is the reality for fitness apparel brand, Gymshark. Positioned as a gym brand (as opposed to an athleisure or sports brand), Gymshark quickly moved from drop-shipping to retail…
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August 29, 2024
In today’s crowded marketplace, a strong brand identity is crucial to standing out. Brand identity is not just about your logo or tagline. It’s a reflection of your company’s core values, mission and overall personality. Your brand’s identity shapes how people perceive your business and can have a big influence on their decisions. What makes…
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March 28, 2022
Find out why Rachel’s life would be a lot easier with less red in her printing.
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May 28, 2021
Developing a new product and taking it to market is always an exciting adventure, but developing and launching a shared product between multiple businesses? That’s a great challenge!
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February 21, 2021
We all understand the value of supporting local businesses and causes as a consumer, but did you know there are several benefits for your business supporting local too? Not only are you helping grow the local economy, which is good for everyone, but you’re also building your brand’s reputation and reaching the audiences most likely…
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January 27, 2021
For as long as we’ve been communicating, storytelling has been a huge part of our shared culture. Before the time of bloggers and journalists, even before we invented techniques to physically record our history, we have been gathering together to listen to and retell our best stories. Walk into any country pub and you’ll find…
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July 29, 2019
Well, it certainly hasn’t been a Dry July in terms of marketing news. This month we’ve seen that Instagram has added weight to its marketing capabilities by introducing ads to its Explore Feed, and we take a look..
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August 24, 2018
For the past year, we have been working with ACT Health to design a brand that could distract people in supermarkets, clubs, restaurants, cafes, hospitals outlets, cinemas, kids play centres and junior sports canteens. With some of those environments already heavily saturated with marketing of less than healthy food and drink choices, it was a…
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May 10, 2017
As marketers, we often tend to have a different perspective from the general community when it comes to admiring brands and the efforts they make to get us to purchase.
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November 29, 2016
Love him or hate him, Donald Trump is a marketing genius. From his social media presence to his domination of the media here’s four things that marketers can learn from the ‘Donald’. 1. Create conversation on social media It’s not enough to just be present on social media, as Bill Press suggests, Trump kept his…
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May 30, 2016
Social media influencers are individuals who have large and engaged online followings. You’ll find them blogging, Youtubeing, and Instagramming about products and brands, and in some cases making a living doing it. As social media has grown, so has the ways marketers utilise them as a way to reach their target market. It’s not just…
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April 26, 2016
Creating an awesome media event. You know you want to do it. What’s involved exactly? Threesides has been working with a great Canberra client, PANDSI, to help them attract media attention for their major fundraising event, the PANDSI Cake Off. PANDSI is a local organisation that assists Canberra families experiencing post and ante natal depression…
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