April 22, 2024
What do you get when you cross Instagram and Pinterest? TikTok Notes, of course While Meta launched Threads in mid-2023 as a competitor to X (formerly known as Twitter), TikTok has been working behind the scenes to launch its competitor to Instagram: TikTok Notes. The new app was launched in Australia and Canada on Thursday…
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February 28, 2024
Last year we shared with you the importance of electronic direct mail (EDMs) and how email direct marketing as a strategy is often overlooked. Obviously, you all listened to us and now have EDMs in your 2024 marketing strategy, right? Whilst some still have a way to go in this space, for those who have…
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January 9, 2024
Not many careers seem as unrelated as marketing and professional ice hockey. One spends their day creating content, optimising ads, updating websites, and managing clients. The other focuses on stick handling, cross-overs, body checks, and saucer passes. Yet there are surprising similarities between these seemingly opposite worlds. Both require persistent dedication, a drive for excellence,…
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November 23, 2023
Email direct marketing is a cost-effective marketing tool to help nurture customer relationships and consistently reach your audience directly via their inbox.
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November 21, 2023
When you take your business online, you open the window of opportunity for reaching an audience wider than ever before. But websites are not just a set-and-forget tool if you want consistent results that continue to convert paying customers. Setting up your website is the first step to putting your business on the map and…
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August 30, 2023
When I first took on the role as Marketing Coordinator at Threesides, I was a little hesitant about entering the world of marketing. I had some previous experience in content and social media, but my experience at that stage in my career had been so varied, from retail to hospitality, recruitment, administration, beauty, and even…
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July 25, 2023
LinkedIn is an attractive option for many organisations, including professional services firms, to reach an audience both organically and through advertising. As a professional networking platform, whether you “tap in” to connect, educate, or network, you can find a community of individuals who share the same values and approach to work as you. Even so,…
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June 29, 2023
While a Dungeons and Dragons (D&D) Dungeon Master and a Marketing Coordinator may seem vastly different at first glance, the truth is they share several similarities. Dungeon Masters create, shape, and guide a world in which anything is possible, where players are taken through quests and campaigns. The same can be said for marketing. Marketers…
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It’s easy to see every new and popular social media platform as an opportunity to expand your audience and boost brand awareness, however one size does not fit all
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April 28, 2023
Have you seen those posts about the “10 Coolest Offices Around The World” or the “Best Place on Earth to Work”? If you’ve clicked on these, what you’ll commonly find is bright and almost offensive colours splashed on the walls, kooky decor like a swing for creative thinking, or an indoor basketball court to complement…
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March 29, 2023
In a digital age, it is becoming increasingly important to optimise the experience people have on your website. A good experience can have several positive impacts including increased trust, higher conversion rate, increased retention rate, reduced cart abandonment, and more. To achieve this, you need to put yourself in the shoes of your customer. Ask…
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March 28, 2023
A successful photoshoot can make or break a marketing campaign. Whether you’re promoting a product, service, or brand, the images you use for your business can have a huge impact on how potential customers see and understand you. Here are my five best tips to make sure you get the most out of your photoshoot:…
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