May 27, 2025
The power of personal recommendations I recently travelled to Thailand for a holiday. This wasn’t my first, second, or even third time holidaying there. As a cold-blooded creature of habit and lover of all things familiar, one last hurrah before winter, and traipsing along the beaches of Koh Samui and Koh Tao is exactly what…
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April 29, 2025
For small businesses, making every marketing dollar count is essential, and advertising on Facebook and Instagram can be a cost-effective way to boost brand awareness, drive traffic, and increase sales. However, if you’re new to paid social media advertising, it can feel overwhelming without a clear strategy. At Threesides, our Meta specialist, Brandon, works closely…
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January 30, 2025
It’s hard to believe that two 19-year-olds started a business back in 2012 and today achieved a valuation of $1.3 billion (only 13 years later!), But this is the reality for fitness apparel brand, Gymshark. Positioned as a gym brand (as opposed to an athleisure or sports brand), Gymshark quickly moved from drop-shipping to retail…
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June 27, 2024
When you take the time to optimise your landing pages, you should see an improvement in conversion rates and return on ad spend. To ensure you have the greatest opportunity to convert potential customers into actual customers, here are some best practices to yield success.
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April 22, 2024
What do you get when you cross Instagram and Pinterest? TikTok Notes, of course While Meta launched Threads in mid-2023 as a competitor to X (formerly known as Twitter), TikTok has been working behind the scenes to launch its competitor to Instagram: TikTok Notes. The new app was launched in Australia and Canada on Thursday…
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February 28, 2024
Last year we shared with you the importance of electronic direct mail (EDMs) and how email direct marketing as a strategy is often overlooked. Obviously, you all listened to us and now have EDMs in your 2024 marketing strategy, right? Whilst some still have a way to go in this space, for those who have…
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January 9, 2024
Not many careers seem as unrelated as marketing and professional ice hockey. One spends their day creating content, optimising ads, updating websites, and managing clients. The other focuses on stick handling, cross-overs, body checks, and saucer passes. Yet there are surprising similarities between these seemingly opposite worlds. Both require persistent dedication, a drive for excellence,…
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November 23, 2023
Email direct marketing is a cost-effective marketing tool to help nurture customer relationships and consistently reach your audience directly via their inbox.
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November 21, 2023
When you take your business online, you open the window of opportunity for reaching an audience wider than ever before. But websites are not just a set-and-forget tool if you want consistent results that continue to convert paying customers. Setting up your website is the first step to putting your business on the map and…
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August 30, 2023
When I first took on the role as Marketing Coordinator at Threesides, I was a little hesitant about entering the world of marketing. I had some previous experience in content and social media, but my experience at that stage in my career had been so varied, from retail to hospitality, recruitment, administration, beauty, and even…
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July 25, 2023
LinkedIn is an attractive option for many organisations, including professional services firms, to reach an audience both organically and through advertising. As a professional networking platform, whether you “tap in” to connect, educate, or network, you can find a community of individuals who share the same values and approach to work as you. Even so,…
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June 29, 2023
While a Dungeons and Dragons (D&D) Dungeon Master and a Marketing Coordinator may seem vastly different at first glance, the truth is they share several similarities. Dungeon Masters create, shape, and guide a world in which anything is possible, where players are taken through quests and campaigns. The same can be said for marketing. Marketers…
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