September 28, 2023
Marketing campaigns, and the accompanying copy, facilitate behaviour change in every industry we work in. What has changed with today’s digital landscape is simply how those words translate across platforms and mediums.
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July 4, 2022
This month I have caught myself saying a handful of times to clients “but is that really your audience?” Before you draft that caption, craft a blog or select a photo, stop and think! Who is going to see it, who is going to convert and where does it need to go for that audience to see it?
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March 28, 2022
Find out why Rachel’s life would be a lot easier with less red in her printing.
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December 31, 2021
Don’t over commit on day 1. Let’s start simple with just three New Year’s resolutions for your marketing in 2022.
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December 23, 2021
In our final blog for the year, the whole team has taken the time to share a few words on the year they’ve had and what’s in store for 2022.
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November 30, 2021
The BOM are predicting a wet summer ahead but that hasn’t dampened the cheery Threesides spirit in the office. Maybe it’s being able to see our Sydney workers in person again, maybe it’s having a fresh-faced and enthusiastic intern around, or maybe it’s the flowing supply of new Underground Spirits bottles stocking our shelves – who knows! In November’s Wrap, we discuss Microsoft’s new software product, the National…
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July 30, 2021
It’s literally freezing here in Canberra this week, snow on the mountains and plenty of icy cold rain but we are warming up with great marketing ideas in this month’s WRAP. In July we found out the future of Instagram, strangely from Twitter , looked at a positive take on a cookie-less world ⛔ and were inspired to engage with Generation Z a little more. We continue to also follow the story of the Big Bird Bandits (yep its talked a lot about at Threesides!) – this episode is about media training!
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December 3, 2020
Now it’s time for a quiet drink… Did 2020 leave a good or a bad taste in your mouth? Maybe you felt like hitting the bottle at times throughout the year or like some – you found the smarts to cut down your alcohol intake or quit drinking all together. In honour of this crazy…
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May 28, 2020
Staying connected proved a lot harder than staying home during lockdown for most business owners. We anticipated various scenarios for Threesides as marketing campaigns were paused suddenly but we couldn’t have guessed how valuable our video skills were about to become. As our own staff departed the office to work remotely and we discovered the…
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January 28, 2020
Nature has continued to unleash its worst this summer. Bushfires, the associated poor air quality in Canberra and destructive hailstorms. Yet in marketing, we’ve never had a more busy start to the year. So, what role does marketing play at such an important time for Australians? Plenty when it comes to communicating the right messaging through the right channels.
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August 24, 2018
For the past year, we have been working with ACT Health to design a brand that could distract people in supermarkets, clubs, restaurants, cafes, hospitals outlets, cinemas, kids play centres and junior sports canteens. With some of those environments already heavily saturated with marketing of less than healthy food and drink choices, it was a…
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October 30, 2017
Take a look at some of the most exciting marketing bits and pieces that caught our eyes in October. Everyone’s favourite spread Vegemite has decided to have a crack at the gourmet market with its latest premium ‘Blend 17’, which is double the price of the classic version. According to Bega’s marketing director Ben Hill, the…
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