January 30, 2025
It’s hard to believe that two 19-year-olds started a business back in 2012 and today achieved a valuation of $1.3 billion (only 13 years later!), But this is the reality for fitness apparel brand, Gymshark. Positioned as a gym brand (as opposed to an athleisure or sports brand), Gymshark quickly moved from drop-shipping to retail…
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March 27, 2020
Welcome to the days of our lives, with enough drama to fill a season of your favourite soap opera and where it seems that nothing is off limits. In Canberra, our last 6 months have rolled from drought to bushfires with choking smoke, hail the size of golf balls and now COVID-19. Combine this with an economic environment that has gone from bad to worse, it almost feels a bit hollow to talk marketing.
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April 8, 2010
Okay – time for a confession – “I Love Canberra”. Alright I said it, with out cringing, removing direct eye contact or crossing my fingers because we all know that means you didn’t really mean it. What isn’t there to love about the place: ‘peak hour’ lasts for 25mins (20 mins without road works) –…
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