December 20, 2024
In this video, Todd and I answer some frequently asked questions about Google Ads, providing insights into how the platform works and some useful tips for managing your Google Ads campaigns. We break down various aspects of Google Ads, including campaign setup, common challenges, key metrics, and how you can optimise your ads for better…
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November 30, 2021
Providing design feedback can be an intricate and sometimes difficult experience. Is it heading in the right direction? Has everything been accounted for? What about print requirements? What if the design copywriting doesn’t fit our tone of voice? Here’s our guide to providing feedback that a designer will love! If you’re working with our design…
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October 13, 2021
You may have received (or will receive) an email from Google Ads with the instructions to start using Responsive Search Ads, instead of Expanded Text Ads. This email says that your account will need to start using Responsive Search Ads after a particular date – generally June 30, 2022. What’s a Responsive Search Ad? Responsive…
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April 27, 2021
Late last year, Google released Google Analytics 4, also referred to as GA4. This update has improved privacy and collection, and although existing Google Analytics setups can run alongside GA4, the changes will impact event setup.
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