For many performing arts centres, digital advertising often takes a back seat amid the hectic day-to-day operations. Yet, in an increasingly digital world, effective advertising is key to reaching new audiences and keeping ticket sales flowing. This month we reached out to our client, Joel from The Q – Queanbeyan Performing Arts Centre to tell us in their words what has changed for them since engaging Threesides to develop their digital advertising strategy and how they think digital ads can help promote performance art.
Why The Q partners with a marketing agency?
Like many arts organisations, The Q are challenged with the juggle of a busy workload. In Joel’s words,
“We didn’t have the time or resources to dedicate to refining our digital ads. It’s a lot of work, and we didn’t want to stretch ourselves too thin. We understand the importance of digital advertising, but we don’t often have dedicated time to improve in this area. Working with a marketing agency allows us to capitalise on their specialist knowledge, improve our digital advertising results, and free up time for other important tasks.”
The Q’s experience is familiar to Threesides, but so much so, for our clients working in the Arts sector. In this space, our clients are often stretched for time and resources but bring with them an abundance of creative ideas and assets. Outsourcing their digital ads means we can amplify the reach of their existing creative ideas and content, without the specialist advertising knowledge or the overhead of a digital ads specialist.
What it’s really like to work with Threesides?
We always hope that the Threesides experience is a positive one for our clients, so it means a lot to us when Joel explained The Q’s experience working with Threesides as “easy, informative, and enjoyable, with transformative results. Seeing how our results are improving in real-time is incredibly exciting.”
The results speak volumes about the effectiveness of our partnership. Since working together, The Q has seen impressive growth in multiple areas:
204% ⬆️
Total Website Users
193% ⬆️
New Website Users
73% ⬆️
Facebook Audience
2.71m
Ad Impressions
Key stats from 2024
These figures highlight the effectiveness of a well-executed digital advertising strategy, with a significant boost in online visibility and engagement.
Final thoughts for other Performing Arts Centres
When asked about what advice they would give to other Performing Arts Centres thinking about digital advertising, Joel explains,
“Google advertising was an area that we found particularly confounding, and we lacked time and people power to overcome the curve. I’m sure our experience of having too much work and not enough time is not unique, and many businesses can probably relate. Outsourcing time-consuming tasks like digital advertising will not only help to mitigate these pain points, but the Threesides team’s commitment to meeting your goals will translate to better results than you could achieve on your own. It’s been a game-changer for us, and we look forward to seeing how the partnership continues to grow.”
Like Joel, for organisations in the Arts sector looking to elevate their digital presence and reach new audiences, we truly believe partnering with a specialised marketing agency, is a game-changer. Through targeted ads, ongoing analysis, and a commitment to understanding each client’s unique goals, we can achieve measurable results and empower our clients to confidently navigate the digital advertising landscape.
Big thank you to Joel for taking the time to answer some of our questions and share their insight on working with Threesides. And to our readers, make sure you head over to The Q – Queanbeyan Performing Arts Centre website to book the latest shows on at The Q. Upcoming performances include The Waifs, comedian Ross Noble, and a very full 2025 program showcasing local artists, singers and theatrical productions, with options for the whole family.