This Month in Marketing: August

Blog by August 30, 2016

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WhatsApp has announced that it will be sharing its user’s data with Facebook in order to provide another avenue for brands to connect with consumers. However, many WhatsApp users have voiced their concerns about privacy, presenting the possibility of turning away audiences rather than engaging them. It seems like data sharing will become the norm, as Facebook says it’s keen to use a similar process with Messenger.

2Domino’s delivered its very first pizza using a drone! Drone usage is definitely something to look out for – we think more and more companies will be happy to test it out due to its efficiency.

3After the initial announcement way back in March, Dolmio’s much talked about ‘Pepper Hacker’ is finally being sent out to competition winning parents whose children can’t get enough of technology. It’ll be interesting to see how much more brand awareness the Pepper Hacker campaign creates over the coming months!

4Instagram clearly understands the popularity of Snapchat’s fast moving rate, and has created Instagram Stories. The new tool from IG allows users to ‘share all the moments of the day, not just the ones you want to keep on your profile.’ It seems that Instagram has decided to make this move to please users (especially brands, companies, and organisations) who like to keep aesthetically pleasing uniform themes across their grids. We’re wondering if sponsored Instagram stories will be brought into the equation.


The Hellenic Club in Canberra has released their very own app, meaning customers are able to receive rewards for every dollar they spend! Download it here to find out why we’re so excited!


Even though the Olympics is done and dusted for another four years, we can’t help but mention that the Seven network and Samsung’s partnership to deliver 360 VR content is pretty cool – it also further proves that video as social content is the way to go.

ExclamationMarkAs of this financial year, online advertising in accounts for $6.8 billion within Australia! That’s nearly half of all advertising spend. This huge increase is attributed to video content and mobile marketing.


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