Media Release – Wednesday 17 July 2013

YassValley, in the Southern Tablelands of NSW, is embarking on a renewed push to attract the tourist dollar to the region with the launch of a new Visit Yass Valley tourism marketing campaign.

“Tourism has always been an important contributor to theYassValleyeconomy. Attracting visitors to the region supports the community and the livelihoods of the families and communities that callYassValleyhome,” said the Mayor of Yass Valley, Rowena Abbey.

“We’d like to encourage visitors travelling between Sydney and Melbourne to stop off and explore inland NSW and the depth of what we have to offer here, the new campaign is also a great opportunity to lure more Canberrans over the border to discover what’s on offer on their own doorstep,” Mayor Abbey continued.

The tourism experiences on offer inYassValleyinclude gourmet food producers, world-class wineries, artisans and makers with products such as The Poachers Way and Southern Harvest. There’s also nature-based activities, heritage with the Gold Trails, festivals and events, tours and trails – all within the quaint towns and villages ofYassValley. These will all be highlighted and promoted as part of the new tourism marketing campaign, according to Yass Valley Council’s Tourism Manager, Sean Haylan.

“The campaign will include a newly branded website, new visitor’s guide and new digital marketing  activities that will inspire, motivate and convert lookers into bookers, this is more than just a makeover for our tourism marketing, it’s introducing a whole new point of view from which to tell our story,” said Sean.

“The modern traveller is smart, digitally connected and willing to share their ideas and opinions openly.  We want a positive experience inYassValleyto be the next thing on their list to share, talk about and enjoy,” Sean concluded.

The launch of the new campaign will be marked at an event to be hosted by the Mayor at the Yass Valley Visitors Centre tomorrow, Thursday 18 July. The current campaign activity runs from June through to December and is proudly supported by the NSW Government’s tourism and major events agency, Destination NSW through the Regional Tourism Partnership Program.

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