Glossary

Browse definitions. Filter by starting letter or by topic.

Letters All A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 0–9

C

Canonical URL

The preferred version of a page when duplicates exist, set to consolidate signals.

Topics: SEO and CRO

Competition

The density of advertisers bidding on this keyword for their ads on the national level.

Topics: Digital Ads, SEO and CRO

Core Web Vitals

Google metrics for loading, interactivity and visual stability used to evaluate page experience.

Topics: SEO and CRO

CRO (conversion rate optimisation)

Improving pages and user journeys to increase the percentage of visitors who convert.

Topics: SEO and CRO