Marketing Planning and Strategy

Value proposition

September 5, 2025

The core benefit your brand promises to deliver and why it is different.

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Positioning

How you want your brand to be perceived relative to competitors.

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SMART goal

A goal that is specific, measurable, achievable, relevant and time-bound.

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Funnel

The journey from awareness to consideration to conversion and loyalty.

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Persona

A semi-fictional profile representing a key audience segment, used to guide messaging and channels.

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