About Wonderschool
Marketing early learning with Wonderschool
Wonderschool are early learning centres that provide educational care for children from six weeks to 5 years of age. Offering much more than just exceptional childcare in a safe and healthy environment, Wonderschool offers children enriching, caring and nurturing childcare services, professional educators and a stimulating environment to encourage a sense of wonder and curiosity.
With six locations across the ACT – Monash, Taylor, Woden, Dickson, Conder and Throsby – and Wonderschool in Chifley NSW, children are nurtured to discover, learn and play in purpose-built centres with light-filled rooms, large open classrooms, and expansive outdoor play spaces, waiting to be discovered by little hands and big minds.
Wonderschool’s goals
- Improve brand awareness, stakeholder engagement and showcase quality of educators
- Increase website traffic
- Highlight child experiences at Wonderschool through digital advertising
- Build up centre waitlists and increase enrolments
Our approach
Threesides began working with Wondershool back in 2019, and as we learnt of the plans to launch Canberra’s newest and most wonderful group of early learning centres, we have to admit that we stood back in wonder (and awe!) ourselves. Even the name intrigued us, and hearing of the plans to provide young children with an opportunity to be curious, wonder, learn, explore, manage risks and have fun, had us on board immediately.
Being new to the Canberra market, the initial challenge was to create brand awareness amongst the primary target audience of families. We first developed an overall Marketing Plan, with Advertising and Content Plans to follow which addressed all paid, owned and earned tactics. Website setup, brand launch, media and PR followed including some traditional advertising then moving into digital advertising, email marketing and growing earned channels in referral networks, client feedback and testimonials to further strengthen the brand.
Most recently, we have assisted with photography and videography, graphic design of corporate, employee materials, recruitment campaigns and digital advertising.