Marketing support services with Think Mental Health
Think Mental Health is a private organisation designed to be a one-stop for patients’ mental health needs. Founded in 2011 by two local clinical psychologists, Jason McCrae and Vanessa Hamilton, the pair are now part of a multidisciplinary team of more than 20 staff, providing a holistic and evidence-based approach to mental health services.
In addition to running the private practice offering psychologists, psychiatrists and a GP all under the same roof, the team is contracted to deliver the government-funded mental health support service, Canberra Medicare Mental Health Centre (city and Tuggeranong locations), and a new psychology service for ACT Residents in Aged Care Homes, ThinkWISE – Wellbeing Independence Support Empathy.
Think Mental Health’s goals
- Brand awareness of private clinic as one-stop for mental health services – psychology, psychiatry and GP all under the same roof.
- Launch of new psychology service for ACT Residents in Aged Care Homes, ThinkWISE
- Promotion of community services – consultancy and Canberra Medicare Mental Health Centre.
Our approach
Engaged at the time when Think Mental Health was contracted to deliver the government-funded Canberra Head to Health service in 2022 (now Canberra Medicare Mental Health), Threesides Marketing has developed a strong relationship with Think Mental Health based on open communication and responsiveness to assist with their day-to-day marketing.
The main focus for activity is on their website which presents both their private practice services and their community services, graphic design of all clinic printed materials and promotional items such as banners, flyers, posters, staff lanyards, pens, and most recently branding on large physical assets including decals on the clinic windows and doors, and car wrapping for the clinic’s two vehicles. Threesides has also assisted the team with attendance at mental health conferences and public-facing events. It has been a pleasure to deliver strategic Communications Plans for the delivery of the new ThinkWISE psychology service for ACT Residents in Aged Care Homes, and of the second site for Medicare Mental Health Centre in Tuggeranong incorporating stakeholder engagement and public promotions.