The Q – Queanbeyan Performing Arts Centre

The Challenge

Reaching More People, More Often

Before partnering with Threesides, The Q managed digital advertising in-house, following an initial strategy developed with us in August 2022. While this provided structure, maintaining consistent campaign delivery became a challenge.

Like many performing arts venues, The Q needed a sustainable digital advertising approach—one that would:

• Keep shows front of mind for audiences year-round
• Grow a loyal following to re-engage for future events
• Increase newsletter sign-ups and membership sales

To achieve this, they transitioned from in-house ad management to fully integrated digital advertising with Threesides, allowing for better optimisation and long-term audience growth.

Our approach moved beyond individual show promotions to focus on consistent audience engagement and growth.

Always-on digital advertising

• Ongoing campaign management to ensure continuous visibility and audience engagement
• Show-based promotions combined with broader brand-building efforts to position The Q as a must-visit venue for live entertainment

Growing audience engagement and memberships

• Expanded newsletter subscriber list, increasing direct audience engagement
• Targeted membership campaigns, encouraging loyalty and repeat attendance

Smarter paid advertising on Meta and Google

• Meta (Facebook and Instagram) ads used precise targeting to connect with local arts lovers and event-goers
• Google Ads captured event-related searches, ensuring that people looking for live shows in Queanbeyan found The Q first

A Stronger Future for Local Arts in Queanbeyan

By shifting from in-house ad management to fully integrated digital marketing, The Q now has a sustainable, results-driven approach that supports ticket sales, audience growth, and long-term community engagement.

Instead of relying on one-off show promotions, they now have a smarter strategy that keeps audiences engaged year-round.