About This Project

Sportsmans Warehouse is a passionate sports and fitness retail organisation with 9 stores located in regional New South Wales, Victoria and ACT. They have been successfully operating since 1983 and are all about fostering fitness in our community. They understand the physical and emotional benefits of an active lifestyle. No matter what your activity, Sporties are there to help you “Chase the Feeling!”

Working with Sporties since 2010 Threesides have assisted in the digitisation of the company from a marketing and e-commerce perspective by implementing the following deliverables:

  • Strategy and planning for the initial sw.com.au ecommerce store launch
  • Online marketing strategy including ecommerce advisory
  • Content and social media strategy
  • Social media advertising
  • Photography and video plan
  • Analytics advisory
  • Online advertising production
  • Video advertising campaign development
  • Email Direct Marketing setup and advice
  • Blog concept creation and design in wordpress
  • Search engine optimisation planning
  • Staff training, Elearning production and support

Sportsmans Warehouse have one of the best independent sports retailing brands in Australia.  We grew up with them being our local sports store where we bought our first cricket bats, mouth guards, hockey sticks and football boots as young kids.  Now you’ll find us buying our app based GPS fitness tracking devices!  How technology has changed us, right?!

Working with Sporties after all these years of being loyal customers is something we not only enjoy but are honoured to do as we contribute to their ongoing success over thirty years later.

What Sporties say about working with Threesides

Threesides keep us ahead of the game. Brilliant, innovative, insightful and helpful people. 

 SW was at a crossroad with how to market into the future – how to let go of old and embrace and learn new ways to allow our customers to choose and reach us. Looking back we have come a long way in 5 years [since meeting Threesides].  The digital elements we lacked in our business are now very much at the forefront of our day to day plans and execution – we feel we are now a true multichannel operation with pretty much all avenues of contact available to our customers to connect and engage with our business.

 Todd and his team have guided us well – it has been a lot of work and a lot of learning for our people too – but we also feel that many of these recommended changes are the reason we continue to do well. 

Alannah Magee – Marketing Manager, Sportsmans Warehouse

Retail, Sports

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