About This Project

Lovers of fine hand crafted wares, clothing collectors, food fanatics and jewellery junkies are just a few of the people who make their way to Canberra’s famous Old Bus Depot Markets (OBDM) every Sunday. In a fabulous old industrial building you will experience the endless colour, tastes, sounds and atmosphere that is “Canberra’s Sunday Best” – every Sunday from 10am-4pm.

Established over 22years ago, and hosted weekly at the Old Transport Depot in Kingston, OBDM is one of Canberra’s leading tourism and retail attractions, attracting around 10,000 visitors each Sunday. Threesides count OBDM as one of our first and favourite clients.  We’ve almost become part of the furniture in the OBDM family – the young, funky, stylish furniture mind you…

Threesides provides integrated marketing services to OBDM, and has been engaged in this role since 2008.  In this time, we have worked with both the founding owners, and the new owner who purchased the OBDM business early in 2016.

  • Monthly and yearly planning, development and delivery of marketing activities.
  • Support of the brand update and new visual identity in partnership with the markets’ graphic design agency.
  • Public relations, content development and media management.
  • Video production including TV advertising and stallholder promotions.
  • Production of electronic newsletter monthly.
  • Social media content development, planning and community management.
  • Online reviews and listings management.
  • Managing two website redevelopments and ongoing content management.
  • Product and event development.
  • Onsite promotions and event support.
  • Stallholder digital engagement.
  • Customer research and insights via online and onsite surveys and focus groups.
  • Analytics, data insights and activity evaluation.
  • Cheerleading and just generally keeping marketing spirits high.

This has resulted in OBDM refreshing its marketing approach to maintain and grow average tourist visitation.

WHAT OBDM SAY ABOUT WORKING WITH THREESIDES

All we can say is that Threesides are indispensable to us! 

They are absolutely reliable in providing fresh ideas for our brand; “the right tone” and fabulous wordsmithing for our social media and media releases; valued counsel in matters of promoting our business; and provide a good injection of energy and enthusiasm for a 20 year old business. 

And a real plus—we really like them. 

Diane Hinds and Morna Whiting – Directors, Old Bus Depot Market

Category
Arts, Food and Wine, Retail, Tourism
Tags
Marketing Action Plans, Media and PR, Online Marketing, Onsite Promotions, Social Media Management