Marketing the markets with The Old Bus Depot Markets
The Old Bus Depot Markets is affectionately known as Canberra’s Sunday Best – and with good reason. It’s one of Canberra’s largest creative markets, held every Sunday. The Markets are a hub for local and regional artisan makers, creators, designers and producers, and feature an eclectic mix of fine hand-crafted homewares, clothing, jewellery, accessories and food, which combined with a fun schedule of monthly themed events, make it a fabulous day out on the Kingston Foreshore.
As a popular destination among tourists and locals alike, you’ll find a picture of the Old Bus Depot Markets as the feature image in Lonely Planet’s guide to Canberra. So, as you can imagine, we feel beyond privileged to be joining them on their marketing journey.
Old Bus Depot Market’s goals
- Increase customers to the Markets on a weekly basis
- Increase brand awareness across the ACT and surrounding regions, positioning them as the best Sunday market
- Attract high-quality new stallholders
Our approach
As one of Threesides’ first major clients, we’ve helped the Old Bus Depot Markets receive recognition at a local, state and national level. From supporting the Markets’ rebrand to transitioning from previous owners to current owner Anthony, we’ve been through it all with Canberra’s beloved markets. We have supported the Markets in taking some of their marketing in-house by providing email marketing and content creation advice.
With their monthly theme events, we employ a mix of tactical advertising options to promote these events in short-run campaigns encompassing print, radio and online advertising, as well as larger television campaigns twice a year. With a 30-year history, there’s been a lot we’ve seen in our 16+ years assisting the Markets, including a change in ownership, the building taking a battering from Canberra’s hailstorms, closure during the Covid-19 pandemic, and most recently the tender process for the ACT Government lease of the Markets’ home – the Former Transport Depot. We hope to continue working with the Markets in the rollout of their Digital Marketing strategy, advertising, media, PR and influencer campaigns.