The Museum of Australian Democracy (MoAD) at Old Parliament House is a living museum of social and political history, located in a nationally listed heritage building in Parkes, Canberra.
MoAD helps people understand Australia’s social and political history by interpreting the past and present and exploring the future.
After the success of the HiveMind collaborative art piece in March 2020, MoAD decided to make HiveMind a semi-permanent exhibition at Old Parliament House from May 2021 and required assistance in generating community awareness and media engagement to promote the launch of the exhibition.
Threesides delivered a Media and PR campaign with MoAD, achieving a significant amount of media interest in Canberra and NSW. A highlight was learning about the history of beekeeping at Parliament and bees’ collective decision making, working with the Museum of Australian Democracy, and hanging out with award-winning journalist Jan Fran.

HiveMind – new exhibition creates a new buzz around democracy in Canberra ahead of World Bee Day
HiveMind is a quirky look at a little-known history of Australia’s federal parliaments – a delightful story of passion, serendipity and bees. The Exhibition, opening just in time for World Bee Day on the 20th of May, features a hand-made ‘democratic hive’ collaborative art installation and invites and challenges visitors to explore what we can……

HiveMind – new exhibition creates a buzz in Canberra ahead of World Bee Day
Canberra’s latest exhibition, HiveMind: Honeybees, Democracy and Me, launches atMOAD on Tuesday 18th May 2021 and is set to sweeten your day HiveMind is a quirky look at a little known history of Australia’s federal parliaments – a delightful story of passion, serendipity and bees. William Yates, a Liberal backbencher in the 70’s, tricked Speaker……