Goulburn Performing Arts Centre (GPAC)

The Challenge

Reaching more ticket buyers online

Before working with Threesides, GPAC relied on boosted Facebook posts with no structured Google Ads strategy. While they understood the importance of digital marketing for performing arts, they lacked the in-house expertise and time to manage effective advertising campaigns.

To expand their reach, increase ticket sales, and grow their audience, they needed a data-driven, strategic approach.

Threesides developed a comprehensive digital advertising strategy to ensure every show reached the right audience.

A smarter advertising strategy for Performing Arts

• Meta (Facebook & Instagram) Ads – Moving from basic boosted posts to highly targeted, structured campaigns with audience segmentation and creative testing.
• Google Ads for Event Marketing – Ensuring people searching for live shows in Goulburn found GPAC first.
• Strategic Budget Management – Optimising spend for maximum return on investment (ROI).

Data-Driven audience growth & performance insights

• Live dashboard reporting – Tracking real-time campaign performance.
• Ticketing data integration – Tying ad spend to actual ticket sales using TicketSearch.
• Continuous campaign optimisation – Refining audiences, messaging, and creative for ongoing growth.

From Boosted Posts to a Powerful Digital Strategy

GPAC now has a structured, data-backed marketing approach that ensures each event reaches the right people, maximises ticket sales, and delivers strong returns.

Instead of hoping their message landed, they now have smarter, more effective advertising that works.