Capital Region Farmers Market

Capital Region Farmers Market’s goals

• Increase visitation and spend from shoppers
• Attraction of new stallholders
• Improved shopping experience
• Increased engagement between shoppers and growers
• Redefined character and brand identity

Our approach

Since 2009 (from the very beginning of Threesides Marketing), we have helped market the Market to grow, focusing our efforts on delivering the key messages that the Market is real, authentic, and not-for-profit.

Throughout the years we have designed and launched a new website, created video content, integrated advertising campaigns and public relations strategies, as well as developed and distributed a newsletter via email. We’ve also been known to create extra punning written content for their social media channels, assisting to grow their online community to over 15,000 followers across Facebook and Instagram. During 2020, Threesides assisted CRFM by distributing important communications to ensure the public knew the Market, as an essential service, would be open in a safe and responsible way. We also showcased many of the stallholders, and shared stories of their resilience after severe bushfires swept through many of the local regions.