Brand Canberra

It’s no secret that we love our city. Which is why we jumped for joy when we were engaged by Brand Canberra (also known as WeAreCBR) to fly the Canberra flag. The aim of Brand Canberra is to celebrate Canberra and its community by creating a strong sense of identity for local audiences… and telling external audiences why our city is the best ever.

Alongside Canberra agencies Content Group and Coordinate, Threesides was appointed to run two parts of the multifaceted Brand Canberra campaign – partnerships and social media.

The partnerships component of the campaign involved our team going out to local businesses in the region and sprucing the WeAreCBR brand. Stickers, badges, bags and kits were provided to all businesses who wanted to join the program.

On social media, we implemented a user-generated content strategy to tell the stories of Canberra from its businesses to its people. Over a year, we grew the WeAreCBR online community by 92% on Facebook, 206% on Instagram and gained a 159% increase in hashtag usage, for a total of 30,000 media using the #WeAreCBR hashtag.

Social 5

Social strategy, social management, or just some social advice? Get social with us....

Media, PR and Influencers 5

Threesides provides in-house media and PR management services to help you deliver on your publicity, promotional and marketing objectives.  Whether it’s to increase visitation to an upcoming event, or to draw attention to a pressing issue, Threesides has the skills, expertise and contacts with media, online bloggers and social influencers across a range of industries,......

Content and Copywriting 5

Having writer's block? Let us help you to engage your audience through sassy copy and content that stands out in social media, their inbox, on the web and in print....

Email Marketing 5

Enewsletters are a proven, cost-effective way to stay in touch with your customers and to generate more business. Companies new to email marketing, often start with a seasonal enewsletter e.g. a restaurant might showcase their seasonal menu/events. From there, growing to a weekly or monthly enews is simply a matter of making the time to......

Planning and Strategy 5

You have the dream. Planning makes it a reality. That Instagram account you are so envious of, is not a magical little unicorn, a lot of planning goes into making that magic happen. This is why we don't do business without a plan. Bring a plan with you or let us explore your audience needs with a digital marketing, content, social, advertising or platform specific plans. ...

Analytics and Reporting 5

Your business data shouldn't be scary, or overwhelming, and you shouldn't have to look at a million different tools to understand how your business is going....

Video and Photography 5

Photography and video for digital is a key way to improve your connection with your customers - and quickly. Our team can work with you to provide ideas and footage to improve your visual content marketing....
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