Brand Canberra

About This Project

The Brand Canberra Business Partnerships Program is an ACT Government funded project managed by the Canberra Business Chamber. The aim is to get people thinking about Canberra in a positive and powerful way with the effect of positive economic attraction and growth.

Brand Canberra is all about growing Canberra’s reputation as a fantastic place to live, work, study, or start a business. We want to attract more positive investment and businesses to our region and show to the rest of Australia and the world how Canberra has transformed into the dynamic, progressive city that we all know.

Threesides is working with Brand Canberra to implement the Brand Canberra Business Partner Program.  We have undertaken the plan development and implementation of the Phase 2: Brand Canberra Business Partnership Strategy. The plan was developed with a focus on identifying and converting new, and building upon and activating existing, partnerships for Brand Canberra.

Activities are focussed on the activation of the brand with key partners, through their respective channels and networks and targeting and supporting internal and external communications that will help promote the CBR and We Are CBR brands.

If you’re local business and interested in becoming a CBR Business Partner, take a look at the Brand CBR Partnership Guide to see how you can get involved.

Government, Not-for-Profit

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