Marketing maths with the Australian Maths Trust
While most organisations set out to solve problems, the Australian Maths Trust (AMT) focuses its attention on creating them. AMT’s vision is to develop a nation of creative problem solvers, with the belief that maths is the most effective way to get students there.
AMT’s goals
- Achieve sales targets for competitions such as the Australian Mathematics Competition and Maths Challenge
- Prepare for the International Mathematical Olympiad (IMO) being held in Australia in 2025
Our approach
Threesides began working with AMT in 2021 when we were engaged to develop marketing planning to expand awareness of their mathematics competitions and class engagement and teaching application, Problemo. The initial planning phases included the development of an overall Marketing Plan, Content Plan and Integrated Digital Advertising Plan which have been implemented, adapted and adjusted over the years we have been working with them.
With a key goal to achieve targets for school-aged children participating in competitions such as Kangourou sans Frontieres, Computational and Algorithmic Thinking and Maths Enrichment, as well as their high-performance programs, Threesides has assisted AMT with targeted email marketing, social media content, digital advertising and media campaigns which have resulted in publicity for AMT and participating students across Australia.
Key stats from 2023