Test your marketing maturity

Our Marketing Maturity Quiz gives you a chance to see where your business is now, where it can be in the future, and what marketing activities will help make that happen. It is assessed based on a subjective assessment of where you are most likely at in different stages of the marketing journey.

Strategic Approach(Required)

No strategy or defined vision

Outline plan with prioritised activities

Defined vision and strategy for marketing transformation

Organisation-aligned strategy and roadmap towards high quality

Agile strategic approach

Performance Improvement Process(Required)

No KPIs

Volume based KPIs. No dashboards

Quality-based OKRs. Reporting dashboards utilised

Quality-based OKRs. Dashboards inform business strategy

Lifetime value OKRs, with high quality outputs and outcomes

Visibility and Connectivity(Required)

Individuals control accounts and content

Verbal support, but inadequate resourcing

Within Business Area

Across the firm, with quality outputs

End to end with consumers and the business

Resourcing and Structure(Required)

No specific digital or marketing skills

Core skills centralised or agency approach

Centralised hub and dedicated resources

Agency / internal blend with skills internal and external

Optimal blend of skills across all areas, with high quality results

Data and Infrastructure(Required)

Limited customer database with no integration

Separate marketing technology, limited data integration

Partial integration and data quality controls

Integrated systems and 360 degree data view

Latest innovations leveraging data and trend analysis for decision making

Integrated Customer Communications(Required)

Not integrated and no control/management communications

Core push activities synchronised

Integrated inbound approach. Last-click evaluation

Integrated, paid, owned, earned media attribution

Media optimised for ROI

Risk Management(Required)

Reactive, fingers crossed for marketing/comms

Decisions documented at key control points

Ability to track who made decisions throughout process

Prioritised, proactive measures in place to eliminate some sources of risk

Full traceability of campaigns all the way to consumers with desired outcomes and results

Name(Required)

First Last

This field is for validation purposes and should be left unchanged.

Who are you?

Let us know how to get in touch with you.

Business Name(Required)

Your Name(Required)

First Last

Job Title / Position / Role in the business

Are you the business owner?

Yes

Phone(Required)

Email(Required)

Website

About your business

Let us know what you do

Where is your business located?

Where are your customers located?

Local

Within 250km

National

International

Describe the nature of your business?(Required)

Industry(Required)

Other Industry(Required)

How long have you been in business?(Required)

How many people work in your business?

Please enter a number greater than or equal to 1.

Threesides Marketing

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Who are you?

About your business

What are you looking for?