Marketing maths with the Australian Maths Trust
While most organisations set out to solve problems, the Australian Maths Trust (AMT) focuses all its attention on creating them. Their vision is to develop a nation of creative problem solvers, and the AMT believes that maths is the most effective way to get students there.
The AMT’s marketing goals
- Achieve sales targets
- Prepare for the International Mathematical Olympiad (IMO) and Year of Maths in 2025
Our approach
The AMT engaged Threesides Marketing to develop marketing planning and strategies to expand awareness for their mathematics competitions and Problemo learning program. We developed a series of plans including a marketing plan, content plan, and IDA plan for digital ads campaigns which have been implemented over the years we have been working with them.
When AMT engaged Threesides Marketing, they wanted marketing and planning strategies to support AMT (brand), Problemo, Competitions, and High Performance Programs, each with their own objectives and marketing tactics.
AMT Brand
- Increase visibility as a trusted voice among schools
- Increase staff retention and productivity
- Increase volunteer numbers and retention
- Streamlined and more efficient processes, operations
Problemo
- Increase understanding and improvement in teaching of maths problems in schools
- Demonstrate strengthened AMT brand through product promotion
- Increased participation in Problemo Free & Plus
Competitions
- Increase participation in traditional products
- Achieve sales targets
High Performance Programs
- Increase sponsorship opportunities for IMO
- Increase capacity to deliver IMO
180,000+
website conversions
10M
Website views
2.62% CTR
Meta Ads
2.5M+
Impressions on Google Ads
Key stats from 2023