Marketing health services with SportsCare Canberra
SportsCare is a local physiotherapy business spanning 6 locations across Canberra – Barton, Dickson – Cowper St, Dickson – Wolley Street, Mawson, Parliament House and Weston. Their business focus point continues to be their people. As SportsCare moves with the evolution of healthcare, they are creating multidisciplinary teams and services so their clients can conveniently access services they need and can be confident in their allied health team.
Our approach
When SportsCare Canberra engaged Threesides Marketing in 2019, they sought marketing and planning strategies to support their marketing goals of:
- Increase bookings/clients and revenue across SportsCare’s 7 (more recently 6) locations
- Increase brand awareness across the ACT
- Position SportsCare brand as the service provider for every stage of life
- Achieve consistent and frequent communication across SportsCare marketing channels: in-house, website, social, ads, partner marketing
44.9%
EDM open rate
22.19%
Click-through-rate
from Google Ads
3,359
Website bookings
70,000+
Website users
Key stats from 2023