Have you been trying to tap into the social game but don’t know where to start? Finding the right social media channel for your business can be the first – and most important – step to kickstarting your digital presence.


The parent of all social media platforms, Facebook is the backbone of all business’s digital presence. Whether you are looking to run ads, connect with your community or share links to your website, Facebook is the place to be. The social media channel still controls the largest portion of the market, with 70.4% of Australia using the platform…and growing! If you are a newbie to social media, Facebook is your one-stop-shop to developing a social media voice.


But superheros don’t work alone. If Facebook is Batman, Instagram is Robin – young, dynamic, and colourful. With the younger generations losing interest in reading status posts, Instagram’s photo focused approach is perfect for cutting through the noise. If your business is e-commerce focused, Instagram offers an on-platform shop which makes checkout easier for customers and businesses alike. And with rise of reels, reaching new audiences on the platform has never been easier.


Reels may be good, but if you are a video forward business (as you should be), TikTok is the G.O.A.T. The young platform may be the new kid on the block, but its usage eclipses all other platforms. With the average Australian TikTok user spending 23.4 hours a month scrolling through the app, your ability to engage audiences is primed for the taking. But don’t think it will be easy. TikTok works on an internal algorithm which rewards consistency. Before launching your account make sure you are prepared to film, edit and post at least twice a week.


Part social media, part professional networking site, LinkedIn is the king of corporate content. If your brand focuses on professional services, LinkedIn is an unmissable opportunity to meet like-minded customers and fans. With a highly educated, and relatively wealthy database, LinkedIn can connect your brand with high-intent customers, likely to buy, partner or share your content.


Often overlooked, the silent killer of the social world is designed specifically for discovering new brands and curating a life through images. This platform outperforms all other platforms in clicks, reach and engagement for designer content (think architecture, interiors, fashion, and home goods). But the major downfall of the platform is its gendered demographic. With a 70/30 female to male split, this platform is not optimised for businesses who appeal primarily to men.


On the contrary, 70% of the Twitter community are men. Still, the platforms older – and richer – demographic make it a high intent marketplace, with resources to utilise. The focus on text also allows businesses to share their thoughts to a more engaged audience. And if followers are how, you measure success, 36% of Twitter users report following their favourite brands on the app.

Although each one of these platforms have their benefits, don’t spread yourself thin across the lot. Pick whichever is right for your business, stay active and engage your audience.

Still confused? Take our quick quiz to find which platform is best for your business: