We’ve got 6 snippets of social media and marketing news for you this month. April Fools! We’ve got 7. Read on for more…

1Snapchat users would’ve been excited this ANZAC Day to see custom filters and (for many Canberrans) the first “Story” they could contribute to. If you were watching, chances are you were one of the 10 billion viewers to watch their global Stories daily. Yep, “billion” – with a b.

2YouTube ads that can’t be skipped – you’d think users would find them annoying, but it turns out bumper videos are just the sort of ‘snackable’ video content we like to watch on our smartphones.

3Addicted to podcasts? Us too. Google Play Music has launched their podcast feature that will “connect you with podcasts based on what you’re doing, how you’re feeling and what you’re interested in” – and we can’t wait for it to roll out here in Australia.

4Facebook events can be a great tool in generating interest for your upcoming event, but has varied success in getting bums on seats. With Ticketmaster and Eventbrite partnering up to sell tickets via Facebook soon, this could all change.

5Website conversions have been made easier to measure on Twitter with a universal website tag.

6Instagram began rolling out their bulked up the length of video content to 60 seconds this month, along with the ability to create a video from multiple clips in app. Good news for bloggers, great news for businesses.

ExclamationMarkAnd finally, have a chuckle at the foolish people who were duped by these brands on April Fools Day. We applaud your honesty, Skype!

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