In what shaped up to be a controversial month for brands and platforms, here’s your guide to what was what in the month of April.
- Instagram introduced “Post Notifications” meaning whenever your favourite Instagram account posts, you can get a notification. It’s easy to do!
- Pedigree launches their app to help bring lost dogs home and is a great case study in making technology work for your customers.
- In the lead up to ANZAC Day, companies are being criticised for commercialising the sacrosanct ceremony. Woolworths pulled their “Fresh in our Memories” campaign after being accused of “trivialising the word ANZAC and using it for commercial gain”.
- Again, Brands are being warned to be selective when entering conversations on social media. While it can be an opportunity to “build their brand, get more reach and leverage social media to hit more eyeballs”, brands must be cautious about appearing to benefit from personal tragedies such as the murder of school teacher Stephanie Scott or the death of Richie Benaud.
- Lynda, honey, listen. LinkedIn acquires Lynda.com, the online education platform. LinkedIn sees this partnership as an opportunity to “make it even easier for professionals around the world to accelerate their careers and realise their potential through the learning and development of new skills”.
- “Blog early, blog often” is a mantra for any content marketer. But how often? HubSpot collated new benchmark data which demonstrates how the number of blog posts published monthly affects traffic and leads, broken down by company size and business type.
- As Canberra counts down for the launch of IKEA, we’re watching with a keen eye the work of their international counterparts. No matter your budget, you’re bound to be able to afford a beautiful virtual wedding, brimming with IKEA décor.