HerCanberra – like catching up for coffee with friends. Image courtesy www.smh.com.au.
Canberra has come a long way from the place I remember as a child in the 1970s and 80s. And whilst Canberra’s reputation in the broader population still has some way to go, locals know what a great place it has become. We’re now spoilt for choice when it comes to shopping, dining, facilities, entertainment and more, but we’ve still got those ‘big country-town’ elements which make it such a great place to live and work. And I reckon it’s only going to get better.
Which leads me to two Canberra-centric websites that have popped up in recent weeks – hercanberra.com.au, and bestincanberra.com.au. These kinds of websites show the richness and diversity of experiences and facilities that Canberra now has to offer. But they do it quite differently.
A disclaimer before I start: hercanberra.com.au is the brainchild of a friend of mine, and I also happen to be smack bang in the middle of the websites’ target demographic (Canberran, female, mid to late 30s).
But this is what makes HerCanberra different from online directories such as Best in Canberra. It so obviously has a defined target market. Everything on that website speaks to Canberra women in their 20s to 40s, regardless of whether they are single women or stay-at-home mums. From great local shopping to kid-friendly restaurants, its content is interesting, useful and relevant to people just like me. It’s not trying to be all things to all people.
And it does it in a way that doesn’t scream advertising. In fact, it doesn’t even whisper it, because hercanberra.com.au puts quality content first and foremost. Amanda and the other contributors at hercanberra.com.au are fantastic writers, putting forward their opinions, experiences and ideas in ways that are both engaging and entertaining. The website itself is beautifully designed too.
Now I can’t write a post about my favourite local websites without a reference to RiotACT – the website I visit every single day (the-riotact.com). But whereas RiotAct is where I go for current affairs and local news (and the sometimes fiery exchanges in the comments), HerCanberra will be where I go to be entertained, to chillax and to find new ideas on how to enjoy our wonderful (and growing) city.
If you’re a local business targeting females in their 20s to 40s, or if YOU are a female in or around this age group, be sure to check out hercanberra.com.au. We here at Threesides think it might be the next big thing on the Canberra media scene!
