Category Archives: media

Use existing media hype to build your brand – use a whale as your billboard!

By threesides | Published: June 9, 2011

Ever wonder why some days it seems that everywhere you look you see the same brand – in the right place at the right time? Well it’s no fluke and good marketers know there’s existing media hype everywhere ripe for the picking.  Keeping a keen eye on existing media hype around particular themes that relate [...]

Also posted in Branding, Case Study, Electronic Direct Marketing, Facebook, Google, marketing, Online Marketing, PR, public relations, Social Media, Uncategorized | Leave a comment

Ten ways to turn your Awards into Rewards (part one)

By fleur@threesides | Published: December 20, 2010

Threesides loves a good awards ceremony.  Recently we let our hair down for the Canberra and Capital Region Tourism Awards for 2010, where three of our clients (Australian Institute of Sport, National Gallery of Australia and the Museum of Australian Democracy) were winners in their categories.  One of our other clients, Hot Chippies, was recently [...]

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10 thoughts on Social Media – Canberra marketing and communications forum presentation

By Todd@threesides | Published: May 20, 2010

What could you say about Social Media in 30 minutes?  Not much and a real lot at the same time.  This was the challenge at the Canberra Marketing and Communications Forum held at the National Press Club in Canberra.  A summary of my top 10 thoughts were: Open your ears before you open your mouth [...]

Also posted in advertising, marketing, Online, Social Media, web 2.0 | 4 Comments

There’s a cultured side to Getaway’s former footballer Dermott Brereton

By threesides | Published: February 22, 2010

When the National Gallery of Australia announced Masterpieces from Paris as its Summer Blockbuster, everyone in Canberra and Australia got quite excited.  At Threesides, we sharpened our pencils, got our best marketing ideas off the top shelf and bunkered down for a large campaign with a product we knew wouldn’t be hard to sell.  That [...]

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Markets’ Slow Soup Kitchen celebrates Terra Madre Day

By threesides | Published: December 2, 2009

The Capital Region Farmers Market will host a special Slow Soup Kitchen where patrons can try soups made completely from local produce, and pay what they think it’s worth. The Slow Soup Kitchen will be onsite at the markets this Saturday 5 December as part of the inaugural Terra Madre Day celebrations. On the twenty [...]

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