What could you say about Social Media in 30 minutes? Not much and a real lot at the same time. This was the challenge at the Canberra Marketing and Communications Forum held at the National Press Club in Canberra. A summary of my top 10 thoughts were:
- Open your ears before you open your mouth
- Social Media can be measured - but measuring isn’t sexy right
- Privacy still matters – but nothing has really changed
- Keep being creative in how you use social media
- Who is your target market: are they digital immigrants or digital natives?
- You can spend money in social media – Free is just the beginning
- Real Time requires Real Time
- You still need a plan and goals
- Don’t follow fads
- The best social media policy: START
To see the full presentation view it on Slideshare or better yet just view it below!
Did you attend the presentation? Appreciate your feedback below.
4 Comments
Hey Todd….thanks for this, a great recap after our 3 Social Media workshops with you here in Wollongong.
I particularly liked point 5….I presume Threesides are Digital Natives??!!!
Kate
Hey Kate – As native as kangaroos!
Great article on social media, but one quick question – do you have presence on twitter? speaking as an active participant, there is a large number of SM companies who are in the public space – and mention on their websites the fact that they are. Your site seems to not have information about twitter, which is disappointing, as most of my social media contacts are either my suppliers or clients these days.
hi Peter – you can find us on Twitter http://twitter.com/threesides.
Do we do a good job at promoting this on our website? Not yet – one of those jobs to do in the new year!
Cheers,
Todd