Social Media Management and Fundraising for Community and Not-for-Profit Organisations

Network building and having a community following is essential to the sustainability of most not-for-profit and community organisations. For those organisations relying on their community followers for funding, it is also necessary to have streamlined processes for collecting donations in what is a competitive space for funds. This workshop is dedicated to the tools and tips that will help community organisations and not-for-profits to engage with their community and make it easy for those followers that want to donate to their cause or group.

Topics include:

  • Social media options for NFP’s
  • Case studies of organisations doing it well
  • Developing a simple social media plan
  • Managing access in your organisation
  • Online fundraising platforms – crowdsourced fundraising
  • Getting people to financially commit to your programs
  • Engaging people with your cause and keeping them in the loop
  • The technical stuff: Payment gateways and bank issues

Learning Outcomes

  • Understand the need for social media in your organisation
  • Set goals and objectives for your social media plan
  • Identify the best uses of social media tools for your organisation
  • Identify various tools for fundraising through your website.


  • 2 Hours
  • Half Day
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