Online Marketing: Using Social Media to Connect with Your Customers

Social media refers to websites that allow anyone to create, share and interact with a wide range of content. With more than 200+ major active social networking sites out there it can be hard to know what works best for you and your customer. This workshop provides some guidance through the social media maze by focusing on the following topics and key tools:

  • Benefits to using social media as a marketing tool
  • Top 10 smart uses for social media
  • Overview of the big social media tools including Facebook, YouTube, Blogs, LinkedIn and Trip Advisor.
  • Setting a budget for social media
  • Developing your social media voice
  • Tips on evaluating your social media activities

Learning Outcomes

  • Understand the need for social media in your business
  • Set goals and objectives for your social media plan
  • Identify the best uses of social media tools for business


  • 2 Hours
  • Half Day
  • Full Day
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