Online Marketing: Using Social Media to Connect with Your Customers
Social media refers to websites that allow anyone to create, share and interact with a wide range of content. With more than 200+ major active social networking sites out there it can be hard to know what works best for you and your customer. This workshop provides some guidance through the social media maze by focusing on the following topics and key tools:
- Benefits to using social media as a marketing tool
- Top 10 smart uses for social media
- Overview of the big social media tools including Facebook, YouTube, Blogs, LinkedIn and Trip Advisor.
- Setting a budget for social media
- Developing your social media voice
- Tips on evaluating your social media activities
Learning Outcomes
- Understand the need for social media in your business
- Set goals and objectives for your social media plan
- Identify the best uses of social media tools for business
Length
- 2 Hours
- Half Day
- Full Day
Related Training Topics
Maintaining your WordPress Site 5
WordPress powers over 32% of websites on the internet – and yours is one of them. Now that you’ve got a website, do you know how to maintain, edit and keep it up-to-date? Threesides offers WordPress training for you, or your whole team, to get more comfortable with your site. Our WordPress training provides a......
Email Marketing Essentials 5
Building a valuable list, segmenting it, using competitive calls to action and copywriting that sells are all skills of a smart electronic direct marketer. This session will cover different types of hosted email systems you can use in your business, creating email templates that work, beating SPAM filters and creating best practice email marketing that......
Online Marketing: Online Feedback and Measuring your Online Results 5
One advantage online marketing provides is the ability to measure the performance of your website and marketing campaigns. Collecting website statistics is important but must be in the context of what you are trying to do, e.g. site traffic does not necessarily equal success. This workshop covers the basics on how to capture website and......