Facebook 101

Facebook is the most used social media platform in Australia and has become an important tool for a business to reach out to and connect with customers. But how do you build an audience, keep up with creating content, effectively run competitions and create an online brand worth liking? This hands-on workshop will answer all of these questions and leave you with a Facebook toolkit that you can use to market your business straight away. Workshop topics will include:

Workshop topics will include:

  • Setting up a Facebook Business page
  • Customising your Facebook page and timeline
  • Building and connecting with audiences
  • Using Facebook for customer service
  • The What, How and When of Facebook conversations
  • How to run a competition and build a database
  • Connecting with other businesses on Facebook
  • Facebook advertising campaigns

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