Building a valuable list, segmenting it, using competitive calls to action and copywriting that sells are all skills of a smart electronic direct marketer. This session will cover different types of hosted email systems you can use in your business, creating email templates that work, beating SPAM filters and creating best practice email marketing that will help you sell your products and services. For the beginners, you will come away with great ideas you can start your own campaign with and for the more experienced marketers you’ll discover new ways to optimise and drive results from your email campaigns.

Oh – and by the way – social media may be the new and shiny digital media – but email still reigns supreme.

This session is presented by Todd Wright from Threesides Marketing. Todd has been managing email marketing campaigns and strategy for over 8 years, manages 35 client email campaigns each month and has been published on Email Marketing Best Practice in NETT magazine.