Digital Tourism 101
The Capital Region has been growing its online tourism profile and attracting more visitors than ever before. Is your tourism business leading the pack or lagging behind? In this four hour session you will learn about what you should be spending your time and money on to stay competitive in the local and interstate online travel marketplace.
You will develop your digital business road map, learn the latest trends and information about digital marketing in the tourism industry and pick up tips on how to evaluate to ensure you are getting the best return on investment.Topics include:
Topics include:
- Understanding the Digital Travel Lifecycle
- Social media for tourism operators
- What are Mobile websites and how to optimise yours
- Making the most out of email marketing
- Online distribution – products and content
- Trip Advisor and online reviews
- Google Analytics and tracking results
- Online booking systems, ecommerce and using technology in your business.
Learning Outcomes
- Outline the components of a digital marketing plan for tourism operators including the digital travel lifecycle, target markets, digital footprint, budget and reporting.
- Identify a range of tactics to market your tourism business including search optimisation, local listings, distribution, direct marketing and review sites.
Length
- Half Day
- Full Day
Related Training Topics
Maintaining your WordPress Site 5
WordPress powers over 32% of websites on the internet – and yours is one of them. Now that you’ve got a website, do you know how to maintain, edit and keep it up-to-date? Threesides offers WordPress training for you, or your whole team, to get more comfortable with your site. Our WordPress training provides a......
Online Marketing: Using Social Media to Connect with Your Customers 5
Social media refers to websites that allow anyone to create, share and interact with a wide range of content. With more than 200+ major active social networking sites out there it can be hard to know what works best for you and your customer. This workshop provides some guidance through the social media maze by......
Email Marketing Essentials 5
Building a valuable list, segmenting it, using competitive calls to action and copywriting that sells are all skills of a smart electronic direct marketer. This session will cover different types of hosted email systems you can use in your business, creating email templates that work, beating SPAM filters and creating best practice email marketing that......